As a small business owner, that’s what you want to hear from your target market (the specific audience that you provide service or products to). That does require that you’re visible to your target and that know who you are, that they like you enough to do business with you and that they trust who you are and believe that you’re a credible provider in your industry.
I realize that today everyone in the U.S. is coming back or recovering from the Thanksgiving Day holiday, Black Friday, Small Business Saturday and are delving in head first to Cyber Monday. For some small business owner, this seasons is “make or break time” for profit in their business.
Do you know if your target market wants what you have? Do you know if they even know what you have? Since we just finished a holiday that many families gather at, does your family even know what you have? (Read more about networking at family events here.)
Whether you’re a small business owner, solopreneur, entrepreneur, or employee, the personal branding lessons we share here can help:
- Why I Won’t Interview You by Kevin Monahan
- Become an Industry Rock Star with Twitter and Instagram by Crystal Washington
- Job Interview: Are You Willing to Run Errands by Nance Rosen
- Why Saying ‘Thank You’ is Good for Your Brand by Heather Huhman
- Looking Backward to Move Forward by Elinor Stutz
- Inexpensive Resources to Help You Build a Polished Brand by Crystal Washington
- Save Time and Money When Interviewing Candidates by Ceren Cubukcu
- “Tell Me About Yourself” Revisited by Richard Kirby
- Freelancers, Stop Accepting Low Pay by Erik Deckers
- Are You Missing Important Steps in Making Connections? by Maria Elena Duron
- Gratitude is Contagious by Jeff Shuey
- How to Embrace the Holidays if You’re a Humbug by Chamber of Commerce
- Your USP Goes Hand in Hand with Building Brand Awareness by Susan Gilbert
- Branding vs. Positioning: What’s the Difference? by Leslie Truex
- Passion May Come After a Zig Zag Career Path by Beth Kuhel
- How to Get Rich After College Graduation by Ken Sundheim
- Negotiating for What You Want by Marc Miller
- How Young Professionals Should Prep For An Interview by Glassdoor.com
Some of the key takeaways that you can easily tweet and share with your network are:
- Recruiters often approach the initial review of resumes trying to find reasons why not to interview an applicant. http://ow.ly/r8eQ [tweet this]
- One of the easiest ways to grow your following as an industry expert quickly is through leveraging social networks. http://ow.ly/r8f0C [tweet this]
- More than 90% of consumers make purchases based on trusted recommendations, mainly from social media outlets. http://ow.ly/rjOOm [tweet this]
- An employer can better identify exceptional candidates in video interviews since it’s a visual, not just a voice. http://ow.ly/r8fiq [tweet this]
- Saying “thank you” to everyone who impacts your life, personally and professionally, can do wonders for your reputation. http://ow.ly/r8fDr [tweet this]
- Make the time to observe what you have accomplished as this will add to the fuel you need to drive further. http://ow.ly/r8fNn [tweet this]
- When we create vivid mental pictures of the future, success doesn’t seem like so much of a pipe dream. http://ow.ly/rjOAd [tweet this]
- Create a list of intangible/non-financial requirements so that you are prepared when an offer letter comes. http://ow.ly/rjPiL [tweet this]
- Don’t get so caught up in finding your passion that you miss out on learning experiences that ultimately lead to it. http://ow.ly/rjPxb [tweet this]
This week we’ll provide insights on:
- Job interviews and the question about where you see yourself in five years
- Smarts, luck and hard work
- Leveraging the holiday season
- Avoiding interview blunders
- Reading people through their web presence
- Which four conversations are prevalent in your work place and how they affect your personal brand
As always, we want, appreciate and look forward to your comments!
