The Personal Branding Content Lifecycle
Creating a credible and influential personal brand requires that you create remarkable content. Here is a flow chart that details the different stages of the personal branding content lifecycle. Use it to help you understand the different stages and how to use each stage more effectively as you create the brand called you.
Enhance Your…Your Personal Branding Worksheet
Today we’re going to uncover what makes you uniquely you. We’re going to go through your vision, purpose, values, goals, and extract the core of your personal brand.
This worksheet is a slightly adapted version of the original by Meg Guiseppi, a good friend of mine and a leading Personal Branding Expert for executives.
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It’s the Little Things, Stupid
I shot a video recently where my first boss said I was “a bit of a mess” out of college. Some people have asked if I was offended by that statement and the answer is absolutely not. For starters, it’s the truth, but – more importantly – if I hadn’t been such a disaster when …
Dealing with Dueling Personal Brands
Most people don’t know I have a full-time job in public relations, outside of all the career-related activities in which I’m involved. I went to school for public relations. All the jobs on my résumé are in public relations. Yet, I’m probably much better known in the career space.
Why is this and is it…The Personal Branding Inflection Point
Have you ever wondered what the job marketplace will look like a few years from now? It is intriguing to think about because we have arrived at a huge inflection point in the marketplace for businesses, entrepreneurs, careers, and jobs.
I like to think of inflection points as points in time when everything changes. Things …
49 Personal Branding Questions to Ask Yourself
Here is a fun exercise you can do to really drive home how important it is to create your personal brand. Ask yourself the following 49 questions and really think about the answers. Try writing down the top 5 or 10 areas that you will commit to improve when you find weaknesses. Also, make sure …
True Stories About What It Means To Be Outstanding
Two true stories of people getting noticed for doing their best at what they do best.
Always give your best effortA few years ago when I was still living in Paris, France, and only had two kids, we would take the bus every morning and ride the 4 stops to their nursery, and then …
Learn From Well Branded Student Meagan Burns
I came across Meagan Burns, a Junior at the School of Visual Arts in Manhattan, when she followed me on Twitter. After checking out her web presence, I was struck how well she’d successfully hit on the fundamentals of personal branding.
She’s also built a seriously awesome online presence. You should take a page out …
The Personal Branding Authority Flowchart
Do you want to stand out from the crowd? Do you want to be seen as a leader in your niche? Do you want to be one of the top earners in your line of work? If you are nodding your head up and down saying yes, this post is for you.
The steps of …
When You’re Most Visible Are You On-Brand?
Classy. Conan O’Brien’s final evening with NBC he spoke directly to the audience sharing with them that on this last night he could speak in whatever manner he wanted to about the network with no ramifications. After the last show, he was then in a legal agreement to not say any disparaging remarks about the …