A Lesson In Personal Branding From The Women of SNL
This weekend I watched a TV special about the women of Saturday Night Live that really made me appreciate the cast members for their talent as well as their brand. I learned the stories of great comediennes such as Tina Fey, Maya Rudolph, Sarah Silverman and Amy Poehler. These women, of course, are part of …
Entrepreneurs and Personal Branding
On my personal blog I wrote an article about how my entrepreneur friend has struggled in the job search. She wore a lot of hats at her old company and her resume demonstrated that. Unfortunately, companies aren’t looking to hire an “entrepreneur.” They are looking to hire a “sales manager,” “business development manager,” “marketing manager,” …
8 Tips for Attorneys to Build Your Personal Brand
A lot of people think personal branding is only useful for celebrities. But anyone can benefit from it to articulate their strengths, differentiate their unique value and leave a lasting impression that wins clients and new business (if you’re new, start with the personal branding worksheet). Today we’ll take a look at some tactics attorneys …
Personal Brands: Are You a Job Addict?
Addiction is pandemic, even though it seems to go against our instinctive desire to survive. Or maybe it’s that some of us are focused on surviving, and not thriving.
Our natural instinct to survive is so transcendent and ubiquitous; Mark Burnett made billions because he named a television show after it. We like to watch …
Branding Tips from Goldman Sachs
I’ve followed Goldman Sachs in the news through good and bad since the onset of the credit crisis. After learning about their corporate culture and brand image through peers and as an intern, I developed a deep respect for the Goldman Sachs brand. Before 2008 Goldman held a very distinct position in the business world …
Do You Have a Free Prize Inside?
I just finished reading Seth Godin’s blockbuster hit, Free Prize Inside. If you have not read the book I would highly recommend it. Great content and great advice. I underlined, highlighted, and bookmarked this paragraph because I immediately thought of the connection to personal branding.
“We don’t insist on the biggest ads or the latest …
Red Light Moments
I do an extensive amount of writing on what separates “rock stars” from everyone else at work. And while I’m a huge believer in the incremental edge, I also know there are times when you need to prove yourself in big ways.
Shining in the limelightThese are what I call “red light moments” and …
A Lesson in Personal Branding From “The Fame Monster”
You’ve read about her in magazines. You’ve watched her music videos online. You’ve seen interviews on TV and listened to her songs on the radio. All of a sudden she’s everywhere and sometimes you aren’t quite sure how or why. If you haven’t guessed it, I’m talking about the music sensation who goes by the …
Personal Re-Branding
Creating a personal brand is like creating a product brand, because you as a person are a product that needs to be developed, marketed and evolved over time. There are very few brands out there that have had the same marketing and communications strategy since their formation, because as brands grow and consumers evolve brands …
How to Be a Closer: Part 1
Regardless of whether you want to work for yourself or climb the ladder of corporate life, to be successful, there’s one thing you have to fundamentally understand: Sales.
Yes, I know.
If you’re like most people, you’re quietly cringing and squirming. 99.9% of us don’t like to sell, and for good reason. In sales, you …