A Cup of Coffee to Relevancy
It’s time to grab your cup of coffee and spend 30 minutes on some solid – but easy – action items that will make a difference to your personal online brand. As you add your cream and sugar, reflect on the general purpose of building a brand: to establish credibility and visibility in order to …
How to Make Your Social Networking Stand Out
What makes a social media plan work, especially in the world of personal branding?
Huffington Post recently visited this topic and gave insight into some of The Best Publishers On Twitter And Facebook. The publishers mentioned demonstrate successful social media plans. I wanted to look at the different ways to promote your personal brand through …
Are You Making These 5 Personal Branding Mistakes?
There are plenty of “must-dos” for personal branding — things like how Twitter, LinkedIn, and Facebook can help you land a job or grow your business when used correctly. But are you aware of the “don’ts” you might be doing?
Over-communicatingNot every platform is the right one for communicating your message. Sending inappropriate or …
Where do I Find Success?
Hi, I’m Martin Yate, the guy that writes the Knock em Dead books.
They say that to write a book, all you need is the complete lack of a social life; well I’ve published 12, so what does that tell you? I live and breathe this stuff and obviously have no social life.
Mondays from …
3 Lessons for Millennials
I read and hear a lot about the “changing generations” and how the mixture of Web 2.0 and the Millennial market are going to change the way we do business. Many young people these days want to trade the fancy car for a hybrid, the corner office for a group table and the desktop for …
Guy Kawasaki’s 5-Point Guide to Personal Branding
If you’ve ever heard the word “entrepreneur,” you’ve heard of Guy Kawasaki, perhaps one of the greatest living writers/speakers on start-ups. His messages are simple, powerful, and to the point. What lessons can we learn from this inspirational guru about personal branding? The following five tips are pulled directly from lessons in his best-selling book, …
The Surprising Personal Branding Power of Pen Names
At first glance, building the personal brand of a fake person doesn’t make a lot of sense.
After all, the best personal brands are authentic, based on real people letting their personalities show their uniqueness.
Fake personal brands tend to lose all credibility once they’re exposed as fake, because no one likes to be fooled.…
4-Step Personal Brand Promise Checklist
These four questions are a great way to hone in on the value you provide, and ensure that your network’s perception of you aligns with your perception of yourself. Once they are the same, and you are delivering on your brand promise, I guarantee you will start attracting more opportunities into your life. I believe …
How to Not Burn Bridges When You Resign
As the job market bounces back, top talent is moving on from organizations that treated them less than fair during the Great Recession. Regardless, my policy is to never burn a bridge if you can help it. Is it possible to resign on good terms? Absolutely!
Remove emotion from the situationEasier said than done, …
Word of Mouth 2.0 – “Personal References” by Google
When I started Vizibility last year, we hired accountants, lawyers and other professionals to help us get the business going. Very few of us choose a lawyer or doctor or Realtor or [fill in the blank] based solely on the company’s television ad or website or phone-book ad or referral alone. We may start with …