Category: Success Strategies

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Penelope Trunk’s Journey from Trade Publishing to Self-Publishing

The story of Penelope Trunk’s journey from trade to publishing to self-publishing is a “must read” for anyone interested in writing a book to build their personal brand.

It’s an entertaining story of the frustrations she encountered after receiving an advance from a major trade publisher, and her decision to self-publish her book. In telling …

Career DevelopmentJob SearchPersonal BrandingSuccess Strategies

Job Seekers: Branding Yourself As A Generalist Doesn’t Work

It used to be, the further you got in your career, the more you described yourself as a generalist.

You’d brand yourself as a generalist because that’s what you’ve learned your whole career – that being a generalist was valuable, demonstrating your ability to quickly adapt to new situations and learn new skills.

The generalist…
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7 Marketing Tips for Personal Branding Success

It’s one thing to have a strong personal brand, it’s often another thing to have a profitable personal brand.

By themselves, engagement, story-telling, and cultivating a social media following is not enough; personal brands must be profitable if they are going to be sustainable.

I recently revisited Jim Horan’s  highly successful One-Page Business Plan site, …