The 2010 Top LinkedIn Groups for Personal Branding
Where to go on LinkedIn to learn and discuss personal branding.
How I compiled this listMy goal was to find the groups that truly are the best destinations on LinkedIn for personal branding.
First, I ran a search in the Groups Directory on the keywords “personal branding.” Glancing at the results, you can immediately …
Personal Branding Interview: Michael Fertik and David Thompson
Today, I spoke to Michael Fertik and David Thompson, who are the authors of Wild West 2.0. Michael is the CEO of ReputationDefender, and David Thompson is the Chief Privacy Officer for the company. Note that ReputationDefender has been a previous sponsor of Personal Branding Magazine. In this interview, both Michael and David talk about …
Conversation or Content. Who Rules the Internet?
After doing some research for a speaking engagement, I ran across this quote by Cory Doctorow from BoingBoing:
“Content isn’t king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you would choose your friends…. If you chose your movies, we would call you …
Personal Branding Interview: Scott Stratten
Today, I spoke to Scott Stratten, who is the president of UnMarketing, and author of the upcoming book, UnMarketing: Stop Marketing. Start Engaging, which comes out in the fall. In this interview, Scott talks about the difference between marketing and engaging, gives some tips on engaging your audience, and more.
How do you define marketing…Why is the Social Graph Vital to Your Personal Brand?
The movement towards social media being the central nervous system for everything is well underway. The social media movement may be in its infancy, but like all growing trends, there will be those that see the light before others and position themselves for success. There will be big winners and big losers.
The personal brands …
How Facebook May Have Ruined Its Brand
Facebook has been in the news a lot lately, but unfortunately for them that’s not a good thing. Users have been up in arms over recent changes to Facebook’s privacy policy – which is only the latest in a series of changes that have many people questioning their use of the prevailing social network.
I …
Personal Branding Interview: Chris Garrett
Today, I spoke to Chris Garrett, who is a professional blogger, Internet Marketing Consultant, new media industry commentator, writer, coach, speaker, trainer, web geek, and co-author of ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. In this interview, Chris talks about how blogging has changed in the past few years, if it’s still …
R.I.P Twitter as a Marketing Platform
A marketing platform is a mass communication tool that allows you convert subscribers (readers/fans) into leads. Marketing, by definition, uses a mix of place, product, promotion and price to create a transaction between a buyer and a seller. It’s not about brand awareness or customer support. The focus of a marketing platform is to drive …
Is Your Personal Brand Ready for the Digital Universe?
Each year IDC, an IT think tank, in sponsorship by EMC puts out a report on the state of the Digital Universe. This year’s report has just been released and there are some interesting trends that personal branders can draw from the report.
Here are some of the interesting findings from the IDC report: Between…Build Your Digital Relationships Before You Need Them
The old rules of professional networking translate to the online world as well. I’m sure you’ve heard the phrase “build your network before you need it.” Every single job search success story that I’ve heard stems from someone already having a network, tapping into that network, and then securing referrals and interviews from it. In …