Personal Brands: Give a Shiver to Your Sliver
Micromarketing is a weapon in the arsenal of most every big brand that distributes products to your supermarket. For example, the flavors of Philadelphia brand cream cheese available in the dairy case differ, depending on what your zip code eats the most. That means in my local Ralphs, I can’t find smoked salmon flavored spread …
Unvarnished Changes Personal Brand Reputation Management Forever
The web, in general, has always been a positive place for personal branding. No one is going to write someone else a negative LinkedIn recommendation, and even if they did, it doesn’t have to be accepted and published. Most people aren’t going to speak poorly of another individual in a public saying because it makes …
Personal Branding Interview: Chris Houchens
Today, I spoke to Chris Houchens, who is a marketing speaker, writer, blogger, and consultant. Chris’ latest book is Brand Zeitgeist: Embedding Brand Relationships into the Collective Consciousness. In this interview, Chris talks about what the brand zeitgeist is, how to attract customers to your brand, how blogging has helped his career, first and last …
Twitter Chats: A Great Place For Your Brand To Shine
Twitter chats are when you chat on Twitter around a certain subject and mark each tweet with a hashtag (#) denoting that you are associating it with that chat or topic. While many people utilize those hashtags like keywords to be associated with on Twitter, a Twitter chat happens at one specific time and everyone …
Above All, Your Voice Matters
There comes a point in life when you need to pick up an old book and refresh the ideas that changed the world. I picked up the Cluetrain Manifesto last night and read through a couple key chapters.
First off, I love the book. I read it when it came out a couple of years …
Can You Put a Value on Virtual Relationships?
More and more relationships are being developed online first. It’s true for professional networking, as it is for dating. People are connecting with “the right” people online before they connect offline these days. The reason for this change is the evolution of first impressions, the amount of background information available to us with a click …
Personal Branding Interview #2: Brian Solis
Today, I spoke to Brian Solis, who is a new media leader, principal of FutureWorks, blogger, and author of the new book Engage. In this interview, Brian talks about what engagement means in the social media world, how he came to write his new book, how engagement and personal branding go together, and why he’s …
Your Personal Brand’s Geolocation
Social networking and geolocation are quickly becoming one prevailing and inseparable unit. Geolocation is the latest craze to hit the social media landscape through phone applications like Foursquare and Gowalla and website integrations with Twitter and Facebook. With all of these new ways of sharing where you are and who you’re with, it can be …
Ask The Readers: Can Your Personal Brand Be Adversely Affected By Who Follows You on Twitter?
I was recently talking with a personal branding client who’s new to Twitter. He’s an expert in a small but growing industry that involves monitoring and outing certain extremists and they don’t like it, to put it mildly. Death threats are not uncommon and other kinds of harassment are to be expected.
One of the …
Personal Branding Interview: Ivanka Trump
Today, I spoke to Ivanka Trump, who is an American businesswoman, socialite, heiress, and fashion model. The daughter of Ivana and Donald Trump, she is Executive Vice President of Development & Acquisitions at the The Trump Organization. She is also The New York Times and Wall Street Journal bestselling author of The Trump Card. This …