Create Evangelists for Your Brand on Twitter
How to Create Evangelists for Your Brand on Twitter
This is adapted from the eBook, From Tweet to Hired: How to Leverage Twitter to Advance Your Career, which includes contributions from Dan Schawbel and Gary Vaynerchuk.
So you have a Twitter profile that strengthens your personal brand. And your bio and background image exude your …
This is Your Brand. This is Your Brand on Twitter.
Many people have been hesitant to start using Twitter, while at the same time many others have joined the Twitter community. Somewhere between picking a name short enough for retweets, gaining new followers and choosing your favorite tweet manager, it is important to figure out what your brand is and how it translates on to …
It’s Official: Google is Better At Searching Twitter Than Twitter
Has this ever happened to you?
You discover a website you like but something’s nagging you about it. You finally realize what it is- it’s missing an important feature. Something that would make this good website GREAT. You could tell the website creators about it, and they might even listen, but your message will probably …
Personal Branding Interview: Shama Kabani
Today, I spoke to Shama Kabani, who is the President of The Marketing Zen Group, and the author of The Zen of Social Media Marketing. In this interview, Shama talks about how she got started in social media, the obstacles she endured, when to hire people for your company, what issues companies have with social …
Personal Brands: Stick Together
I spent the weekend in bootcamp at UCLA with dozens of amazing people who all were wrestling with their personal brands. I was their wrestling coach. I was also, at times, their opponent, referee, fan in the stands, hot dog seller, beer purveyor, mother, sister, aunt, and confessor. I could not be more humbled by …
5 Reasons Why You Shouldn’t Trust Social Networks
The most common clash I see between the social network user and the hosting company is that users want functionality and free connectivity, while companies are looking to pleasure investors by generating revenue. The reason why MySpace won’t exist in five years is because they chose advertising over the user experience, whereas Facebook did the …
Six Tips For Building Brand Loyalty
They say the success of our businesses often depends on the frequency at which we keep in touch with our customers. You may be wondering who “they” are, those mythical beings that impart wisdom on the rest of us. In this case, the identity of “they” is not as important – because “they” are right!…
Twitter Personal Branding Q + A #6
Responses to recent tweets by people about personal branding.
jay singh, @jaysingh, remarked: instead of personal brand, why not get a personality?
Jacob Share, @jacobshare: I had to smile when I read this, it definitely rings true.
Jay, you sound like someone who’s either fed up with people talking about personal branding or people building …
Music Branding 2.0 Event Recap
Recently, I hosted the first Music Branding 2.0 event to a sold out crowd, which included an expert panel and a live rock band. I wanted to try something different with this event and I drew a connection between music, branding, and the internet. The focus of the event was on how artists can brand …
Metrics to Measure Your Personal Brand
How well branded are you? One way to find out is to use metrics – something you can measure against.
The metrics below don’t necessarily measure how effective your personal brand is (go to a personal branding consultant for that), but they do measure your online visibility and engagement.
1. Do a Google search for …