R.I.P Twitter as a Marketing Platform
A marketing platform is a mass communication tool that allows you convert subscribers (readers/fans) into leads. Marketing, by definition, uses a mix of place, product, promotion and price to create a transaction between a buyer and a seller. It’s not about brand awareness or customer support. The focus of a marketing platform is to drive …
Is Your Personal Brand Ready for the Digital Universe?
Each year IDC, an IT think tank, in sponsorship by EMC puts out a report on the state of the Digital Universe. This year’s report has just been released and there are some interesting trends that personal branders can draw from the report.
Here are some of the interesting findings from the IDC report: Between…Build Your Digital Relationships Before You Need Them
The old rules of professional networking translate to the online world as well. I’m sure you’ve heard the phrase “build your network before you need it.” Every single job search success story that I’ve heard stems from someone already having a network, tapping into that network, and then securing referrals and interviews from it. In …
5 Good Personal Branding Habits For Bloggers
The best habits lead to effective results while becoming second nature so that you don’t even notice yourself doing them. Here are 5 worth making part of your blogging routine.
A word of warningBy taking on new habits, you build expectations of what you can do. Although you should try out all of these …
Personal Branding Interview: Michael Hyatt
Today, I spoke to Michael Hyatt, who is the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S. In this interview, Michael talks about how and when he started using social media tools, the impact blogging has had …
Twitter Personal Branding Checklist
This is adapted from the eBook, From Tweet to Hired: How to Leverage Twitter to Advance Your Career, which includes contributions from Dan Schawbel and Gary Vaynerchuk.
You have a Twitter profile that strengthens your personal brand. And your bio and background image exude your core values and align with your career goals. You’re growing …
Personal Branding Interview: Peggy McColl
Today, I spoke to Peggy McColl, who is a New York Times Best Selling Author, speaker, mentor and an expert in the area of goal achievement. Her latest book is called Viral Explosions. In this interview, Peggy tells you how to stand out online, how to create a viral buzz to get people talking about …
Major Findings from the 2010 Social Media Marketing Industry Report
The awesome crew over at SocialMediaExaminer.com just released their 2o1o Social Media Marketing Industry Report. The 33 page report is geared to marketers and has some great info for anyone looking to create and grow their personal brand.
Here are some of the major findings from the survey:
Marketers are mostly new to social media:…Personal Branding Interview: Amber MacArthur
Today, I spoke to Amber MacArthur, who is a new media host/producer, strategist, speaker, and author of Power Friending. In this interview, Amber talks about her new book, how to stand out, how to show ROI in social media, and more.
What is “Power Friending” and how did you get the idea for the name?…Social “Me”dia Syndrome: A Deadly Epidemic
That Will Cause Your Brand Building and Business Growth to Suffer
Could you be suffering from Social “Me”dia Syndrome and not even know it? Unfortunately, this common ailment is causing millions of businesses and individual’s serious pain when it comes to their online brand building and business growth efforts.
So what is Social “Me”dia Syndrome? …