Death By Facebook: The BP Story
The same website that fostered a social movement bringing Betty White to Saturday Night Live is now bringing BP to its knees, as an ongoing battle with bad publicity is exemplified through the power of Facebook. The oil spill in the Gulf is being called the worst in American history — bringing frequent association with …
Personal Branding Interview: Clay Shirky
Today, I spoke to Clay Shirky, who teaches at the Interactive Telecommunications Program at New York University, is the bestselling author of Here Comes Everybody, and the author of Cognitive Surplus: Creativity and Generosity in a Connected Age. In this interview, Clay talks about his latest book, how technology is changing the workplace, social network …
Personal Brands: Stick It
If you were a bumper sticker, what would you say for all the world to see, as we drive by you stuck on a fender?
Would you tell us to give peace a chance?
Would you tell us you’re a fan of mixed martial arts?
Would you boast your kid made honor roll?
Would you …
The 2010 Top LinkedIn Groups for Personal Branding
Where to go on LinkedIn to learn and discuss personal branding.
How I compiled this listMy goal was to find the groups that truly are the best destinations on LinkedIn for personal branding.
First, I ran a search in the Groups Directory on the keywords “personal branding.” Glancing at the results, you can immediately …
Personal Branding Interview: Michael Fertik and David Thompson
Today, I spoke to Michael Fertik and David Thompson, who are the authors of Wild West 2.0. Michael is the CEO of ReputationDefender, and David Thompson is the Chief Privacy Officer for the company. Note that ReputationDefender has been a previous sponsor of Personal Branding Magazine. In this interview, both Michael and David talk about …
Conversation or Content. Who Rules the Internet?
After doing some research for a speaking engagement, I ran across this quote by Cory Doctorow from BoingBoing:
“Content isn’t king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you would choose your friends…. If you chose your movies, we would call you …
Personal Branding Interview: Scott Stratten
Today, I spoke to Scott Stratten, who is the president of UnMarketing, and author of the upcoming book, UnMarketing: Stop Marketing. Start Engaging, which comes out in the fall. In this interview, Scott talks about the difference between marketing and engaging, gives some tips on engaging your audience, and more.
How do you define marketing…Why is the Social Graph Vital to Your Personal Brand?
The movement towards social media being the central nervous system for everything is well underway. The social media movement may be in its infancy, but like all growing trends, there will be those that see the light before others and position themselves for success. There will be big winners and big losers.
The personal brands …
How Facebook May Have Ruined Its Brand
Facebook has been in the news a lot lately, but unfortunately for them that’s not a good thing. Users have been up in arms over recent changes to Facebook’s privacy policy – which is only the latest in a series of changes that have many people questioning their use of the prevailing social network.
I …
Personal Branding Interview: Chris Garrett
Today, I spoke to Chris Garrett, who is a professional blogger, Internet Marketing Consultant, new media industry commentator, writer, coach, speaker, trainer, web geek, and co-author of ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. In this interview, Chris talks about how blogging has changed in the past few years, if it’s still …