Personal Branding Interview: Lisa Hoover
Today, I spoke to Lisa Hoover, who is a freelance writer and professional blogger. Her work includes being a contributing editor for Lifehacker and other major blogs. In this interview, Lisa talks about how to she become a professional blogger, who she admires, how she balances her time with multiple children, and some lessons learned.…
3 Personal Branding Theses For The New World of Work
Gone are the days when only college marketing majors and entrepreneurs had to know how to use marketing to build brands. These days, the internet has enabled everyone with a pulse and some ambition to take advantage of this growing platform. It’s all about survival …
Personal Branding Interview: Patricia Hunt Sinacole
Today, I spoke to Patricia Hunt Sinacole, an HR expert who runs First Beacon Group LLC and is also columnist for The Boston Globe. In this interview, Patricia talks about how job seekers can become more employable, what retail marketing strategies work in a job hunt, why companies should limit social media use at work …
Personal Branding Interview: Steve Garfield
Today, I spoke to Steve Garfield, who is the author of Get Seen: Online Video Secrets to Building Your Business and one of the leading edge experts in online video and blogging. In this interview, Steve talks about how he got started with online video, some video podcasting equipment for beginners, how he’s used videos …
Why Would Any Company Care About Personal Brands?
With all the buzz about personal branding, I’m often asked, why would a company care about an employee’s personal brand?
Every industry along with the companies within that industry have acronyms that they use exclusively. J.L.P. is one acronym used by well known international retail giant. It stands for “just like picture”. And, now copycat …
3 Ways to Use Search and Authenticity in Personal Branding
I was skimming through Chris Brogan’s posts and happened across a post called: A Counterpoint to the Branding Craze. This caught my attention because I am a huge advocate for branding, in both the personal and professional world.
I have tried to use my blog to create a brand identity for myself and my company …
How to Build Your Brand Through Blog Comments
Believe it or not, blog comments are an excellent way to build relationships with key people in your field (find them on AllTop and Technorati), create positive touchpoints for your personal brand, and demonstrate your ability to synthesize information, provide insight and draw …
Job Boards And Their New Role in Your “Social” Job Search
If you’re a job seeker, or you were in the past, then you know what a job board is. It’s a database of “open” positions at companies looking to hire specific talent and they are searchable by multiple filters, such as geography and company name. They make money per job listing and have other advertising …
Write a Book While Building Your Personal Brand
Today, the line between marketing and writing a book has been erased; today’s social media makes it’s easier than ever to build your personal brand by writing a book. With a little planning, you can write your book while building your brand!
Think of your book as a giant jigsaw puzzle; each of your blog …
Top 20 Most ReTweetable Words and Phrases
We all know that Twitter is a great Personal Branding tool — but have you ever wondered what are the most retweetable words and phrases on Twitter? Well, if you have ever wondered how to make your Tweets go further, faster, this post is for you.
The 20 Most Retweetable Words and Phrases on Twitter…