Category: Social Media

Social platforms continue to shape how professional voices are heard.

Here we help you navigate what to share, when to engage, and how to show up consistently as platforms evolve.


The goal is a presence that feels thoughtful, credible, and sustainable.

Brand Identity & Self-DiscoveryCommunication & NetworkingInterviewmanagementNetworkingRelationship NetworkingSocial Media

Personal Branding Interview: Alan Collins

Today, I spoke to Alan Collins, who is author of Unwritten HR Rules: 21 Secrets for Attaining Awesome Career Success in Human Resources and a former Vice President of Human Resources at Pepsi.  In this interview, Alan talks about employee referral programs, how HR has changed over the past decade and some trends to watch …

Marketing & Personal BrandingRelationship NetworkingSocial Media

From Function to Feeling in Personal Branding

There can be major emphasis placed on the importance of function when relating to personal branding. “Send me your resume,” the manager will say, “I want to know more about your experience.” Function can be defined as your ability to accomplish a task. This could also be called your “technical” skills.

I wanted to shift …

Communication & NetworkingNetworkingRelationship NetworkingSocial Media

If You Suck, Your Personal Brand Does, Too

Personal branding is not shameless, endless self-promotion. It’s not direct messaging me with your faux request to “take this IQ test and see if you’re smarter than me.” It’s not directing me to your website with every post. It’s not seeing yourself as the epicenter of everything to do with your industry, category, talent, idea, …

eBrandLifestyle & Habit BuildingMarketing & Personal BrandingPublic RelationsRelationship NetworkingSocial Media

Is Visibility More Important Than Money?

The cost of content is decreasing, but the importance of content is increasing. Now and in the future, your main differentiator will be your personal brand.  Distribution and promotional costs are being reduced in price because of social media tools that allow you to achieve both.  More and more people are preaching that “social media …

Brand Yourself AseBrandPositioningRelationship NetworkingReputation ManagementSocial Media

Are You Ready for the Personal Branding Cloud?

Last week I shared with you how to sync up your Twitter and Linkedin profiles to help promote your personal brand. This week I will take a look at Linkedin and their announcement to open the Linkedin platform, what this means for your personal brand, and the evolution of the Personal Branding Cloud.

Excerpt from …

Brand Identity & Self-DiscoveryeBrandInterviewRelationship NetworkingSocial Media

Personal Branding Interview: Jason Fried

Today, I spoke to Jason Fried, who is the co-founder and President of 37signals.    In this interview, Jason talks about how simplicity is so important when it comes to products, his views on personal branding, web 2.0, the future, and more.

Your brand is based on simplicity and your products represent that. Why is simplicity…
Read the Rest →
Brand Yourself AseBrandRelationship NetworkingSocial Media

Twitter Personal Branding Q + A #4

Responses to recent tweets made recently by people about personal branding.

Sherman M. Cheng, @chengm7ny, asked: thinking of building up my personal brand…but what should I start with?

Jacob Share, @jacobshare:

The first part of a personal branding is to understand what its goals should be i.e, once you’ve understood what your personal branding goals …

Brand Identity & Self-DiscoveryCommunication & NetworkingeBrandInterviewRelationship NetworkingSocial Media

Personal Branding Interview: Josh Mullineaux

Today, I spoke to Josh Mullineaux, who is the Director of Marketing and lead business development manager at Unique Blog Designs.  Josh and his team have helped a lot of big companies and personal brands build their blog platforms, such as Yahoo!, MySpace, ShoeMoney and I.   I’ve been their client for about a year now …

eBrandRelationship NetworkingReputation ManagementSocial Media

“Twitter #in” — Better Than Peanut Butter And Chocolate?

If you missed it this week, Linkedin added some new functionality this week. Now you can sync up your Linkedin and Twitter profiles to share content you chose with either network.

From the Linkedin blog:

Now you can tweet your LinkedIn status to your Twitter followers or automatically post your tweets as your LinkedIn status.…