If you missed it this week, Linkedin added some new functionality this week. Now you can sync up your Linkedin and Twitter profiles to share content you chose with either network.
From the Linkedin blog:
Now you can tweet your LinkedIn status to your Twitter followers or automatically post your tweets as your LinkedIn status.
Make your Twitter account visible on your profile
Use #in to share posts from Twitter to your LinkedIn status (#li also works)
Choose which LinkedIn status updates you share with Twitter
This is big news for your personal brand.
It is becoming increasingly easier to share content between multiple social networks and I predict that this “ease of use/efficiency/flexibility” feature will continue to gain in popularity in 2010.
Does it make sense to login to each of your social networks to share something? No way. It makes much more sense to have one portal where you can share everything or just what you choose. Social networks are moving in that direction.
It will be very similar to what the RSS reader did to make checking your favorite blogs much easier and a more enjoyable experience. It simply did not make sense to visit the website for every blog you enjoyed. It also does not make sense to have to visit each social network if you only want to post a link or update your status.
Further, does is make sense that you do not have the choice to share some updates/tweets with one network and not the other? Absolutely not.
This week’s announcement from Linkedin and Twitter fixes some of these issues and gives those that have created their personal brands more reach and potential to grow their personal brand awareness.
How long until Facebook syncs up with Linkedin? Let the countdown begin.
At first, this announcement may not seem all that important to your personal brand – but it is a giant leap forward that will make Linkedin and Twitter even bigger components of your personal branding foundation.
After you kindly tweet this post, head over to Linkedin and sync up your Twitter and Linkedin profiles.
