Personal Branding Interview #2: Larry Weber
Today, I spoke to Larry Weber, who is the chairman of W2 Group and the author of Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. In 2009, I interviewed Larry about his last book, but now he’s had many more experiences in the social media world captured in his new book. In this …
Which Personal Page For You: about.me or flavors.me?
As if you didn’t have enough online profiles to manage already, along come personal pages. But then… maybe the fact that there’s almost nothing to manage is what makes them so appealing?
What are personal pages?Personal pages, also called personal home pages, are one page websites that are meant to be used as web-based …
Personal Branding Interview: Alexandra Samuel
Today, I spoke to Alexandra Samuel, who is the Director of the Social + Interactive Media Centre at Emily Carr University of Art + Design, the co-founder of Social Signal, and a blogger for Oprah.com and the Harvard Business Review. In this interview, Alexandra talks about important technologies, the impact of the internet on our …
How to Develop a Webshow to Showcase Your Personal Brand
A webshow is a fabulous way to share your expertise while boosting your brand online. It’s an interactive way to reach your audience and help them get to know you in a way that written words on a blog simply cannot.
Here are a few steps to take to start your own showStep one: …
Strengthen Your Brand With a Personalized Facebook Page
Why does Justin Bieber have a Facebook Page? Or Katy Perry, Adam Sandler, and Barack Obama, for that matter? They (or, more likely, their marketing agents) have realized that Facebook Pages are a powerful way to strengthen and expand a personal brand. These people all have Facebook Pages ranked in the top 50, with fans …
A Cup of Coffee to LinkedIn Updates
When was the last time you updated your LinkedIn profile?
As an important piece of your personal brand, your profile should have up-to-date information and actually be interesting enough to entice a visitor to spend a little more time reading.
In the time it takes you to finish your cup of coffee, you can improve …
Creating Momentum in Brand Building
As I’ve blogged about recently, it’s important to keep up branding resolutions, add personal social media profiles to a corporate website, follow branding rules for entrepreneurs, and so forth.
And all of these ideas should be followed to ensure a complete branding across the social web. However, many of these rules assume you have fully …
Did TweetDeck Just Ruin Twitter For Us All?
Why you should avoid Deck.ly’s dreaded long tweets and more.
One thing I like to teach is that if you want someone to do something, make it as easy as possible for them to do it. Sometimes this advice can backfire when it comes to something that you DON’T want people to do.
TweetDeck, recently …
7 Hits and Misses of LinkedIn’s Fancy New inMaps
LinkedIn’s new inMaps gives you a cool snapshot of your entire LinkedIn network, but is it useful?
In the official announcement of inMaps, LinkedIn asks “Wouldn’t it be great if you could see the way all your connections are related to each other?” Well yes, it would. inMaps is a good start, but it has …
Personal Branding Interview: Jay Baer
Today, I spoke to Jay Baer, who is thePresident of social consultancy Convince & Convert, and author of the forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. In this interview, Jay talks about why and how businesses should be and shouldn’t be engaging with customers, and more.…