Think Like a Brand: CEOs in Times of Crisis
Tom Peters asked employees of large companies to “think like a CEO” as they branded themselves within the organization in the late 1990s. The idea was to contribute to the company in a way that helped you stand out, and helped you take control of your own brand and destiny within your career. The concept …
How Not to be a Walking Billboard
If you’ve been to a big city lately, there’s a good chance you’ve seen someone standing on a street corner wearing a sandwich board. Usually, they’re advertising a restaurant that is a little off the beaten path, or a sale, or even a place that sells gold… cheap!
And, if you’ve been to a networking …
Ask the Readers: When Should You Update Your Personal Avatar and Why?
Why change something that so many people have seen and associate with you in a good way?
Your avatar is one of the most recognizable aspects of your personal brand online. Building that recognition probably took weeks, months, even years of effort. The last thing you would want to do is throw all of that …
An Audacious Way to Build an Online Brand
Last week, Jamie Varon made waves in the Twitter and Gen Y communities with a career advice post about her last job and a new website to get Twitter to hire her. I caught up with her to talk about what she’s doing to build her online personal brand – and ask how she comes …
Mid-Career Personal Branding is Critical!
I recently spoke to a group of mid-career executives about personal branding….and they looked at me with puzzlement – personal branding – at this stage of my career? What they’re thinking is “I’ve never used personal branding, and I’ve gotten this far without it…” They nodded their heads during my talk, but I think …
Why Connecting with Important People Helps Your Brand
I’ll admit it. Last week, I sent an @ reply to MC Hammer on Twitter.It’s not what you think. I wasn’t looking for fashion tips, or trying to break into the music world. Far from it! Actually, I had just seen a video on YouTube of a horse race where the winner was owned by …
How to Develop the Personal Branding Dream Team
On a previous post, I showed you how to develop your own brand by helping your closest friends develop their own personal brands. Now that you have a close group of friends with a strong understanding of how a personal brand can develop your personal and professional lives, it’s time to solidify the personal branding …
How to Evolve Your Personal Brand When You’re Changing Careers
On the Smart Networking Teleseminar series this week, I interviewed career coach Annemarie Segaric on how to launch a new career in this economy. We discussed a number of changes that listeners were going through, among them: moving from the for-profit world to a non-profit, diving into a completely new
industry, relaunching a career at …
Personal Branding Interview: Laura Ries
Today, I spoke with Laura Ries, who is an expert on marketing and building brand strategy, and is the best-selling author of some of the nation’s most respected branding books, including her latest called War In The Boardroom. In this interview, Laura talks to us about how there is a struggle between marketing and management, …
Using Twitter for Personal and Business Branding
Everyone’s trying to figure out personal branding and Twitter. Twitter is everywhere in the news right now – just yesterday the Wall Street Journal published How To Twitter:
“But I have to admit I didn’t understand the appeal of Twitter when I joined, at the prodding of friends, in November. One answer that explains its …