REQUIRED: A Custom Facebook URL For Your Brand Name
Facebook is releasing custom URL’s for both profile and fan pages. This is a big move by Facebook and if you review their announcement this afternoon, there are a few details that you want to pay attention to. From my perspective, this is perhaps the most important news since Google released their profile pages a …
Be Your Own Brand Manager
You’ve written your Personal Brand Statement. You looking for a job and have sent hundreds of resumes, but no one is calling you for an interview.
Brand PromotionHave you thought of using Twitter and your Status Updates as an advertising platform for your brand? No one will know how good you are if you …
It’s Not About You
I hate to tell you this, I really do. The truth is that most people don’t give a hoot about your personal brand. They don’t care how great you are at what you do. They don’t care that you are the perfect solution to their problem.
They don’t care about how many impressive clients you’ve …
Personal Branding at Work | Best Practices
The workplace is competitive and the best jobs will increasingly go to those who have the strongest personal brands. That makes it imperative for you to begin building and promoting your personal brand now so you don’t lose out on opportunities!
Fearful to appear self-centeredHowever, many fear that promoting their personal brand will make …
How to Avoid Being the Victim of Mistaken Identity
Have you ever been mistaken for someone else? Here’s how your personal brand reduces your risk of being a victim of mistaken identity.
It can happen to youCases of mistaken identity happen all the time and not always in the ways you might think.
Such as when…
A credit company mixes up 2 people…Finding the Balance Between the Need to Connect and the Need to Disconnect
People are always surprised to hear that I don’t network on airplanes. Like crispy sweetbreads, Crocs, and cookie dough ice cream, the concept sounds good and others like it, but it’s just not for me. This wouldn’t be so unusual– lots of people I know prefer DirectTV to direct interaction with fellow fliers–except for one …
Live in the Moment Because it’s Never too Late
I just had dinner with my good friend Theresa who works at one of the Big Four Accounting Firms. She doesn’t love her job, but she doesn’t absolutely hate it either because it pays the rent. Times are tough, and her firm is going to have a massive layoff next week, and she might be …
The Lost Opportunity Costs of Not Creating Your Personal Brand
Everything in life has an opportunity cost associated with it. By choosing one thing you are as a result unable to chose another — choose to spend one hundred dollars and you give up the ability to save one hundred dollars — choose to go to the movies and you can’t go to the beach …
Smart Networking and the Art of the Ask
Knowing how to build your network is crucial, but knowing how to tap into your network for help is even more important. After all, if you can’t get the help you need for yourself or for others from the people you know, where will you get it?
Some people are reluctant to ask for help …
How to Deal With Your Hacked Twitter Account
I should be writing about my recent trip to Cancun, and my safe return without the swine flu. But instead, I’m writing about this stupid person who hacked my Twitter account and started following hundreds of spammers who started sending me hundreds of direct messages with hundreds of stupid links that I’m afraid to click. …