Personal Branding Interview: Adam Penenberg
Today, I spoke to Adam Penenberg,who is the author of Viral Loopand has written for Forbes, The New York Times, Fast Company, Inc., Slate, Wired, The Economist, Mother Jones and Playboy. Currently he’s a Contributing Writer to Fast Company. In this interview, Adam introduces us to the concept of a “viral loop,” and then explains …
Personal Branding Interview: Frances Cole Jones
Today, I spoke to Frances Cole Jones, who is the author of The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today’s Business World and and founder of Cole Media Management. In this interview, Frances goes over controlling your reputation, how to sell yourself in any given …
Twitter Personal Branding Q + A #3
More answers to recent questions people are asking on Twitter about personal branding.
Benson Mensah-Bonsu, @bmbonsu, asked: What is the most important part of your personal brand?
Jacob Share, @jacobshare:
Your capacity to convince people that you are what you say you are.
Ideally that means having an authentic personal brand, one that is just …
This May Be Too Disgusting to Read But It’s True
Last week on Oprah, MacKenzie Phillips launched her new personal brand. She is the self-dubbed, new face of “consensual incest,” according to Sunday’s New York Times.
I won’t guess what reaction you’re having to MacPhil’s latest attempt to spin a lifetime of addiction and dereliction into an Oprah book bestseller (featured for ratings, not endorsed …
Personal Branding and the Digital Economy
The world is changing and it’s going to have a monumental affect on every profession and person. The rules and boundaries have shifted as the internet and social networking have evolved into staples of our everyday lives.
Change is inevitable – growth is a choiceThe world economy is in the process of going digital …
How the Company You Keep Can Fuel or Foil Your Success
I was fascinated by an article in the New York Times last week that described how runners who train in groups tend to do better than those who train alone, even with a coach.
The article highlights the fact that the great American marathoners of the 70s and 80s trained in groups. Then when the …
Personal Brand Audit: What’s Your Facebook Score?
This is the second in a series of Personal Brand Audits (see Part 1: LinkedIn Audit), where we’ll make sure you’re keeping the touch points of your personal brand up to date.
Facebook is a vital part of your personal branding efforts online. If you don’t have a Facebook account yet, start by reading Dan …
Brand Yourself Before Someone Else Brands You
Discovering your personal brand is the first step in the personal branding process for a reason. If you don’t know what you’re brand is then how are you going to convey it to the world? Your brand is what you will be known for. When your name or image is seen or heard, what will …
The Excellence Equation: Passion and Commitment
When someone seems stuck in their career and unsure of their next step, a question they’re often asked to answer is, “What are you passionate about?” That seems like a logical starting point. After all, when you’re working on your passion, whatever it is, the belief is that you’ll enjoy yourself more and be more …
Personal Brand Audit: What’s Your LinkedIn Score?
This is the first in a series of Personal Brand Audits, where we’ll make sure you’re keeping the touch points of your personal brand fresh and up to date.
LinkedIn is an absolutely vital part of your personal branding efforts online. If you don’t have a LinkedIn account yet, start by reading Dan Schawbel’s How …