Cool, Clever Trends Help Personal Branding!
I have been watching, following and studying trends for many years. To see how demographics, events, cycles all intersect, converge and impact our lives in such immediate and long lasting ways is fascinating! The financial and banking collapse at the end of 2008, was a long time in coming, but once it hit it changed …
Personal Branding Weekly and Word of Mouth Follow-Up
This week we covered deadly sins, the curse of the expert, pitfalls to your brand in the waiting room and the “do’s and don’ts” of preserving your brand even when you say good-bye.
If you missed it, here they are in one easy place:
The Parent Dilemma by Jun Loayza Job Search Improvements: Customize Personal…Why I Hate Elevator Pitches
Fellow PBB writer, Scott Bradley, nearly had me rolling my eyes when he wrote about why your personal brand needs an elevator pitch. But he saved me from serious eye strain when he avoided making the cardinal sin most elevator pitch writers make.
The sin of being too clever.
Scott’s strategy is a good one. …
Create Your Personal Brand…then Be It!
I just finished writing my third book and included a section on branding. Putting it together was eye-opening because it forced me to think about my personal brand. After all, in telling other creative professionals how to innovate and advance their brands, I thought about whether I was following my own advice.
One thing I …
How to Know When Your Personal Brand Isn’t Working
You’ve taken all the right steps. You came up with your personal brand, made business cards, customized your resume, wrote cover letters, accumulated recommendations, compiled a portfolio/blog/website, completed your social media profiles, and set up your professional, brand-compatible email account. You’ve networked, applied for jobs, and put yourself out there.
But after all that work, …
Does Your Resume Scare Recruiters?
A student asked me to review her resume. She had just failed my business development class because she turned in no work.
I always worry about the effect on someone’s career, student visa, chances of getting into another graduate program, and just their general state of mind when I have to turn in a failing …
The 10 Commandments For Concrete Confidence (Part 1)
Your resume is perfect. Your cover letter is flawless. Your wardrobe would make Coco Chanel or Giorgio Armani jealous. And, guess what?
None of it matters unless you have the confidence to match. The foundation for your personal brand is the way you view yourself. When you have genuine self-confidence, your body language screams, “I’m …
How Does Your Personal Brand Sound?
Like breaking glass accompanied by nails on a chalkboard, this lovely girl at Sephora talked to me while I bought $358 of hope in a jar (actually three jars of faux lifting and smoothing bamboo sap based gunk from Amore Pacific for my face). She was very knowledgeable and enthusiastic, and screeched like tires on …
3 Secrets To Looking More Likeable
It’s NOT “all about who you know.” This overused, inaccurate cliché cheapens the importance of presenting yourself the right way and building genuine relationships.
Here’s the truth: It’s all about who likes you and who respects you.
There is a HUGE difference between knowing someone (or having someone “know” you) and having someone like you …
Be Careful What You Call Yourself
There’s a local tavern in West Los Angeles named Mom’s Bar. Given that we have an extraordinary gastropub in town named Father’s Office, Mom’s fits in as part of the cool, local scene. You can raise a few after work, or pop in later when the trendier crowd arrives and creates a hip club scene.…