How a Great Opt-In Strategy Can Grow Your Personal Brand
When it comes to building a personal brand you want to attract as many subscribers as possible. While email marketing is very effective in this process it’s also important to include an attractive opt-in box or page on your website. In order to effectively harness the power of this lead generating tool, it is important …
Standing Behind Your Brand – Confidence is Key
The best support you can offer yourself is confidence. Without belief in what you do and what you represent, you can’t successfully project a personal image that attracts customers. This confidence comes from an innate belief in your own worth as a person and as a product. It is the key to progress since it …
Are You the Office Trick or Treat?
Organizational leadership guru Adam Grant recently commented on what spoils a workplace culture. It’s surprisingly simple. It takes just one person to obliterate a collaborative, supportive and positive environment. It doesn’t have to be a person at the top. One mean-spirited, conniving, credit-hogging, work-shirking colleague will ruin your day, your week, or however long you …
Warning Signs of a Bad Candidate
Hiring the wrong candidate can cost the employer time, energy and money. Therefore, employers should be careful when assessing the candidates for the job. As an employer, you should not only look if the candidate’s skills and experience is a good fit for the job but also watch out his/her manners during the interview. If …
Be Yourself, Unless You’re A Jerk
There WILL be stress in your business life. The heat of the moment can cause you to do something that un-does years of good work. So be really careful in the following when the going gets tough:
-Don’t be overly convinced of your own importance.
-Don’t think you are the “exception to the rule” in …
One Trait That Gets Them Noticed for Leadership Roles
Belinda Parmar, CEO of the consultancy Lady Geek and author of “The Empathy Era” and “Little Miss Geek,” says, “Enlightened companies are increasingly aware that delivering empathy for their customers, employees, and the public is a powerful tool for improving profits, but attempts to implement empathy programs are frequently hamstrung by the common misconception of …
How to Make Pinterest Work for Your Personal Brand
Visual marketing is one of the best ways to attract an audience to your brand online. If you want to take your social media strategy to the next level then Pinterest will help you get there.
Would you like to attract more followers? It doesn’t matter whether you’ve never joined this powerful social network or …
Tips for Developing your Quantified Self
How do you measure your efforts?
What do you measure?
What don’t you measure?
I recently read an article in the Harvard Business Review by Michael Schrage about Developing your Quantified Self. The point of the article was that interviewing people is changing. Instead of asking seemingly irrelevant questions like:
How many golf balls would …
Got Social Mediology? A Review
Unlike many business books of this generation, Got Social Mediology? by Jay Izso is a high-energy take on the importance of social media and how to use the top four platforms to best connect as a means of increasing ROI. As a holder of a Master of Science in Experimental Psychology, Izso has used his …
The Psychology of the Job Interview
Very few people say they genuinely enjoy job interviews. That makes sense because in the same way that most people dislike taking tests, a job interview is a test. Even those who feel confident about their professional past, are up-to-date with job requirement skills, and do not possess many potential liabilities still fear facing the …