When it comes to building a personal brand you want to attract as many subscribers as possible. While email marketing is very effective in this process it’s also important to include an attractive opt-in box or page on your website. In order to effectively harness the power of this lead generating tool, it is important to present your offer the right way.
How can brands attract leads who will want to know more about what they have to offer?
By grabbing their attention right away with a tantalizing offer. When you focus on giving them something of value rather than just capturing names and emails your brand can receive a much better response rate.
Through an understanding of the needs of your target audience and customers you can create a simple and effective opt-in. When people know that your website is about them they will naturally be more inclined to provide you with their information.
Creating a Powerful Opt-In Offer
A simple lead capturing system is not enough to draw subscribers in. Here are some ways your brand can garner their attention:
• Have a clear message – After determining the main focus of your offer your brand can create an opt-in box or page that quickly shows the reader how you can solve their problems. By keeping this simple with great graphics and content that is simple yet clear you won’t lose their attention, which means they will be more likely to respond.
• Make it valuable to them – People will not sign up if your brand’s message appears spammy or does not provide a useful offer. If you can give away something like a free eBook or report not offered anywhere else then that can go a lot farther than something they can find on other websites in your niche.
• Create a personalized thank-you page – After you have a new subscriber from a good opt-in the next step is to show them the human side of your brand. A customized thank-you page is one of the best ways to accomplish this, and can also help provide more valuable resources for them to use.
The purpose of an opt-in for your personal brand is to attract subscribers who can be converted into sales. As you nurture these leads you can attract more interested prospects through word of mouth as well as return customers.
