How to Make Pinterest Work for Your Personal Brand

  • 1 min read

shutterstock_276058958Visual marketing is one of the best ways to attract an audience to your brand online. If you want to take your social media strategy to the next level then Pinterest will help you get there.

Would you like to attract more followers? It doesn’t matter whether you’ve never joined this powerful social network or if you’ve left it dormant for a time. Your brand can start today in building a great community.

A successful marketing strategy should be engaging with a clear brand message. There are many ways to leverage Pinterest to your advantage, which begins with knowing your target market.

How to Create a Stand-Out Pinterest Strategy

Pinning to this powerful social network at least once a day will greatly improve your activity. Here are some tips on how to get started:

• Decide on your visual strategy – The type of visual content can vary depending on your brand’s niche. You will want to include a focused mix of quotes or memes, videos, blog posts, ect. Tap into the search feature on Pinterest, which will help you determine the right categories and keywords for your boards..

• Use Rich Pins – A newer feature that is offered to brands is the ability to share Rich Pins, which include a bold headline, real-time prices, map locations, ect. The additional information attracts a larger audience and can be set up on your website with the help of a web developer.

• Schedule your content – By using social media management apps and resources your brand can plan your pins ahead of time, which can provide more room to make comments, re-pin other content, ect. Use these services to gain analytics insights and grow your community as well.

• Follow influencers and stay active each day – Connect with other great users in your brand’s niche and share their content. Chances are they will do the same for you, which will bring more followers to your boards. Actively participate and communicate with your community, which includes comments, likes, and re-pins.

As Pinterest continues to grow and expand it is important for your brand to make this network a regular part of your marketing strategy. One of the unique aspects of this platform is the shelf-life of pins, which can continue to produce results including attracting more website traffic.

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Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

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