How to Make Pinterest Work for Your Personal Brand

  • 1 min read

shutterstock_276058958Visual marketing is one of the best ways to attract an audience to your brand online. If you want to take your social media strategy to the next level then Pinterest will help you get there.

Would you like to attract more followers? It doesn’t matter whether you’ve never joined this powerful social network or if you’ve left it dormant for a time. Your brand can start today in building a great community.

A successful marketing strategy should be engaging with a clear brand message. There are many ways to leverage Pinterest to your advantage, which begins with knowing your target market.

How to Create a Stand-Out Pinterest Strategy

Pinning to this powerful social network at least once a day will greatly improve your activity. Here are some tips on how to get started:

• Decide on your visual strategy – The type of visual content can vary depending on your brand’s niche. You will want to include a focused mix of quotes or memes, videos, blog posts, ect. Tap into the search feature on Pinterest, which will help you determine the right categories and keywords for your boards..

• Use Rich Pins – A newer feature that is offered to brands is the ability to share Rich Pins, which include a bold headline, real-time prices, map locations, ect. The additional information attracts a larger audience and can be set up on your website with the help of a web developer.

• Schedule your content – By using social media management apps and resources your brand can plan your pins ahead of time, which can provide more room to make comments, re-pin other content, ect. Use these services to gain analytics insights and grow your community as well.

• Follow influencers and stay active each day – Connect with other great users in your brand’s niche and share their content. Chances are they will do the same for you, which will bring more followers to your boards. Actively participate and communicate with your community, which includes comments, likes, and re-pins.

As Pinterest continues to grow and expand it is important for your brand to make this network a regular part of your marketing strategy. One of the unique aspects of this platform is the shelf-life of pins, which can continue to produce results including attracting more website traffic.

Picture of Susan Gilbert

Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

TRENDING AROUND THE WEB

People who become more attractive as they age rarely credit skincare — it’s the way certain faces soften once a person stops arguing with who they’ve become

People who become more attractive as they age rarely credit skincare — it’s the way certain faces soften once a person stops arguing with who they’ve become

The Vessel
The liking gap turned out to be largest specifically in the shyest people studied, meaning the people most convinced they weren’t liked were also the same people whose own self-criticism was distorting the read in the first place

The liking gap turned out to be largest specifically in the shyest people studied, meaning the people most convinced they weren’t liked were also the same people whose own self-criticism was distorting the read in the first place

The Blog Herald
Psychologists explain that the person who looks calm during every crisis often isn’t fearless — they learned early that their fear was an inconvenience to everyone else

Psychologists explain that the person who looks calm during every crisis often isn’t fearless — they learned early that their fear was an inconvenience to everyone else

The Vessel
Psychology says people who tolerate being talked over, dismissed, and quietly diminished usually don’t lack self-respect — they were taught that keeping the peace was their job

Psychology says people who tolerate being talked over, dismissed, and quietly diminished usually don’t lack self-respect — they were taught that keeping the peace was their job

The Vessel
People born between 1945 and 1965 grew up hearing that feelings were something you managed alone, and many are only now learning there was another way

People born between 1945 and 1965 grew up hearing that feelings were something you managed alone, and many are only now learning there was another way

The Vessel
The friend you haven’t texted in too long would probably be gladder to hear from you than you expect — part of it is the shock of seeing your name

The friend you haven’t texted in too long would probably be gladder to hear from you than you expect — part of it is the shock of seeing your name

The Vessel
Load more
CATEGORIES
Explore