“Cool” Personal Brands Create a Lasting Impression
Today, I spoke with Del Breckenfeld, who is the Director of Entertainment Marketing at Fender® Musical Instruments Corp. and the author of the “Cool Factor.” In this interview, we discuss what makes a “cool” brand and Del gives you examples of both company’s and people who are very recognizable and successful based on their “coolness.” …
Positioning Your Personal Brand
Having taken on this new role of blogging on the Personal Branding Blog (thank you again Dan for the opportunity!), I naturally have been looking at many of the other personal brands that are out there. A few names come to mind very quickly when you think about strong personal brands: Robert Scoble, Guy Kawasaki, …
Defining Your Personal Brand
Defining your brand is critically important to your personal and business success. Beginning years ago with “The Brand Called You” by Tom Peters, the importance of defining and building your personal brand has been growing and is hitting a tremendous stride in 2009. Peters pioneered the idea that your brand is not the company you …
Trend Watch: The Decentralization and Decline of Marketing Departments
Over the course of the past two weeks, I’ve given a lot of thought to the future of marketing in organizations, both small and large. Social media’s influence on marketing is extraordinary and reminds us yet again that we all have to be the marketers of our personal brands, as well as our corporate brands.…
Personal Branding Interview: Stever Robbins
Today, I interviewed Stever Robbins, who is a leadership coach, entrepreneur, Harvard grad and radio show host. We talked about leadership skills at all levels in an organization, how to survive and thrive in this economy, how people can define their own success, and more. You’ll hear Stever’s background and what he’s learned along the …
Are You More Than a Commodity?
It’s Sunday morning and I’m the last of the new guest authors for the Personal Branding Blog. Luckily, that means you won’t be reading too many more introductions thanking Dan. But I’m still going to make you read mine: Thank you so much, Dan! I’m very excited to be here and I think this will …
Seth Godin’s Tribes and Why The World Needs Personal Branding
I’d like to begin by thanking Dan for giving me the opportunity to contribute to Personal Branding Blog, which I will be contributing to on Saturdays. I recently had a chance to read Seth Godin’s new book Tribes.
My introduction to TribesI was at my desk a few months back, when the CEO of …
Barack Hussein Obama Junior: The Best Personal Brand Name Ever?
With the presidential inauguration only a few days away, we’re about to see how good Barack Obama’s personal brand name really is. Why wait? Here’s a preview.
The ultimate Web 2.0 name?My full name is Jacob Share. That’s it. No middle name, no first initial for a name I don’t like, just Jacob Share. …
How to Create a Personal Brand by Becoming a Thought Leader
Let me also start off by thanking Dan for the opportunity to participate in the Personal Branding Blog. I’ll be posting on Wednesdays and thought I might focus initially on one path I know very well and that path is – how to create a personal brand by becoming a thought leader.
People don’t buy…Evaluating My First Social Media Class at UCLA
Let me begin by thanking Dan for the opportunity to participate in the Personal Branding Blog. I’ll be posting on Tuesdays and thought I’d start by discussing my experience in creating the Social Media Marketing course. The goal was to develop a course syllabus that discusses a set of emerging marketing tools, targeted at professional …