Personal Branding Interview: Bob Garfield
Today, I spoke to Bob Garfield, who is a columnist for AdAge and the author of his latest book The Chaos Scenario. In this interview, Bob talks about his new book, his opinion on the impact of social technologies on media, where radio and TV will end up, and his future media outlook.
What is…Branding by Association is the Single Most Powerful Idea in Personal Branding
When Katie Konrath, our Sunday Personal Branding blogger, wrote about being connected to important people can build your brand, I smiled. Possibly without knowing, she had touched on what I believe as the single most powerful and effective way to become more successful. I actually wanted to write a post about this a long time …
Make Sure You Avoid this Online Branding Fiasco
Earlier this week, I heard about an acquaintance who had misrepresented himself on LinkedIn. He changed his profile to only show partial information about his work history. Plus, he added a company profile for his new consulting business and grossly lied about his 2009 revenue and the number of employees he had. All those changes …
Personal Branding Interview: Chris Anderson
Today, I spoke to Chris Anderson, who is the editor-in-chief of Wired Magazine, as well as the New York Times bestselling author of both The Long Tail and Free: The Past and Future of a Radical Price. In this interview, Chris explains (possibly for the first time) the impact of the free economy on branding, …
If You Build It, They Will Come
If you haven’t created your personal brand or it’s not what you want it to be this post will give you some inspiration to get started.
Ready, set, goUnfortunately, many people spend too much time thinking about building their personal brand instead of getting started immediately in the building process. This wastes time and …
5 Ways to Destroy Your Personal Brand
Building a strong personal brand also means avoiding the mistakes that can ruin a personal brand. Here are 5 kinds of mistakes that could cost your personal brand dearly.
Personal branding mistakes I hope you never make1) Lying on your resume
You’ve heard it before and I’ll say it again. Whether to embellish your …
My Personal Branding Story Part 5: Becoming a Renaissance Worker
This is the fifth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
In my last post, I introduced the concept of a Renaissance Worker and how I came to see this term as a way to …
Adding “Connector” to Your Personal Brand
Much of my joy from networking comes not from what new business I can generate (okay, that is fun), but from learning about what others do and how I can connect them to the ideas, people and resources that can help and inspire them.
Generous and helpfulGood networkers are generous with sharing information and …
How to Avoid the 11 Biggest Mistakes of First-Time Authors
Writing, books, and personal branding go hand in hand. When you know how to write, and you use that power to write and promote a book, you can change your life, especially as a first-time author.
Writing and promoting a book opens windows of opportunity–opportunities that would never otherwise show up. As a published author, …
Four Reasons You Aren’t Getting Book Publicity from Bloggers
There is nothing that irritates me more than getting pitched by new authors who have never contacted me before but want me to review their books or interview them on my blog. I didn’t realize how much it annoyed me until I wrote a long comment about it on Sydney Owen’s recent blog post about …