Personal Branding Interview: Martin Yate
Today, I spoke to Martin Yate, who is the New York Times bestselling author of the Knock’em Dead series of career books and is now an evangelist for GoSavant, a video-based career training center. In this interview, Martin gives his top resume and cover letter tips, shares some insight into how he’s built his personal …
You’re Known for Your Mark of Highest Visibility
I’ve been thinking a lot about visibility and branding and have come to the conclusion that your mark of highest visibility is what you will be known for. For instance, if you star in a blockbuster movie, or you’re latest album went platinum or you’re the CEO of a major company, or your blog becomes …
Personal Branding Interview: Gary Vaynerchuk
Today, I spoke to Gary Vaynerchuk, who I also interviewed for the sixth issue of Personal Branding Magazine. This time, he’s back and his new book, Crush It!, is coming out soon. I caught up with Gary before his life becomes crazy and asked him questions about his marketing platform, traditional media against new media, …
How to Find Executives with “Juice” On Twitter
Dan Schawbel recently wrote an absolute must read blog post entitled: Branding by Association is the Single Most Powerful Idea in Personal Branding. He explores, in depth, the idea of “branding by association”, a concept that can propel you towards your goals faster and create more opportunities along the way.
I have used the “branding …
Personal Branding Interview: David Gelles
Today, I spoke to David Gelles, who is a reporter at The Financial Times and has been in the media industry for years, at places such as Forbes, The Miami Herald and The New York Times. In this interview, David talks about how social media impacts different types of people, how journalism and his role …
How to Deal with a Needy Client
If you’re an agency or a consultant, then you’ve faced a needy client one time or another. You know who I’m talking about:
They call you multiple times a week to get updated on what’s going on with the project They frantically feel like the world is ending because they haven’t seen results since last…My Personal Branding Journey Part 7: Strategies for Creating an Online Presence
This is the seventh of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
Whenever I get a notification that someone is following me on Twitter, I visit their profile and take a look at their website. If …
Some Final Words on Maximizing Big Events
After my recent series here on Networking at Conferences, I received a number of questions from folks who wanted just a bit more guidance on specific aspects of making the most of their conference experience. So I thought I’d wrap up the series by answering some of the most popular and interesting questions in hopes …
Blogger Code of Ethics – Do We Need One?
Should bloggers have a code of ethics like journalists do? My last post on Personal Branding Blog about Four Reasons You Aren’t Getting Book Publicity from Bloggers caused a stir concerning bloggers having or not having a code of ethics. Here are some interesting quotes from the comments section:
Susan de la Vergne commented:
“If …
My Personal Branding Story Part 6: Narrative, Context, and Being a Purple Cow
This is the sixth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
In my last two posts, I described why I decided to use the concept of being a Renaissance Worker as my personal brand. In …