How to Network
The following post is actually several years old. I wrote it with Barry Lenson when we were asked to contribute to the then prospering Trump University newsletter. BUT upon retrieving it from my archives (well, because Trump is in the news nowadays) I was struck how it’s even more relevant today to replace the crutch …
Give Your Personal Brand A Boost With Media Marketing
Traditionally brands and businesses have used both advertising and organic methods as part of their marketing strategy. While these are effective they may not be producing the right sales results that you need. In order to effectively harness the power of this media marketing it is important to approach your audience the right way with …
Employed But Frightened
David, a recent client, is not looking for help to get a job. He has one—for the past 20 years. The job started way back then as a week long gig after he graduated from college but didn’t yet know what he wanted to do. David seemed—in the eyes of his supervisor, then a vice …
How to Work When You Don’t Feel Like It
Everybody has days when they don’t feel like working but still there are tasks that need to be completed and bosses expect the same productivity every day from their employees. Also, being productive and accomplishing things is very fulfilling and nobody wants to waste their time for nothing. Therefore, when you feel like you don’t …
Give The Holiday Present of Connections
Last week I was quoted in a Forbes article on “the best presents for the millennials in your life.” My suggestion was an introduction/meeting/connection with someone who could be important to the young person’s career. It received a lot of positive reaction — especially among ambitious millennials eager to make their mark.
It reminded me …
Attract More Leads for Your Brand With Magnetic Marketing
Having a stand-out content strategy is an important tool for your personal brand in which your business can establish itself as a leading authority in your industry. The type of content is also important to building your business online.
There are several ways that the right content can help build your brand, which can bring …
Using Your Network in a Job Search
Networking is not a dirty word.
Networking is something you should be doing all the time.
As noted in this previous post … Growing your Network is your Job
Since it’s your job … or at least part of it … you should feel comfortable and confident using it when you are making a change …
Office Rules that Drive Employees Away
Every company has its own rules but unfortunately, some of them cross the line. Let’s look at some ridiculous company rules below which will make you appreciate your own employer.
Internet Restrictions: Companies do not want their employees to kill time on social media or on video sites. However, sometimes using social media or watching …
Create a Consistent Brand Image for More Visibility
A professional brand presence is just the start to showing your community what your business has to offer. Having a recognizable image is important as well, but the goal is to have a design and message that will bring loyal followers.
What type of branding attracts attention? A fresh, informative, simple, and clear description will …
4 Career Failings You Should Forgive Yourself For
“To err is human; to forgive, divine.”
Alexander Pope’s famous quote touches upon an unfortunate quirk of human nature. We all make mistakes, but we also all struggle to forgive them. Moreover, our harshest condemnation is often reserved for the person most needful of our forgiveness: ourselves.
Time for a rethink.
Within the workplace, there …