A professional brand presence is just the start to showing your community what your business has to offer. Having a recognizable image is important as well, but the goal is to have a design and message that will bring loyal followers.
What type of branding attracts attention? A fresh, informative, simple, and clear description will be more likely noticed. In order to be memorable you need to be consistent on all online platforms.
An eye-catching and inviting design is your personal brand’s calling card where everything else funnels from. Whether you are redesigning or starting from scratch there are a few ways you can improve your presence and attract a larger audience.
Create a Consistent Image for Your Personal Brand
Here are several ways you can effectively build a consistent brand image:
- Choose your color scheme carefully – Depending on your industry you will want to pick a design that reflects your niche. Hire a graphic designer to help you accomplish this task or research what the competition is doing in order to project the right persona. For example, heal related brands will often use green and blue colors while a marketing business may want to choose red tones.
- Create a professional logo – Your brand needs to stand out — and this all begins with a great logo. It’s important to take the time and money to craft something that your community will easily recognize. There are many great resources and freelancers available to help make this happen for you.
- Have a VBL or visual brand language in place – Once you have a good design ready the next step is to compliment this with the right typography and content. This will help better communicate your brand’s personality and message.
- Modify for mobile – With all these elements completed you want to make sure your website is responsive so that all of your online properties view easily on mobile phones and tablets. This is especially where consistency will get you noticed as more people rely on their smart devices to gather information and shop.
Creating a successful image for your personal brand does not have to be expensive with the many tools available today. When choosing a freelancer or company to work with be sure they have a thorough knowledge of not just design, but also the right message that fits your business.
