Look for Patterns in the Choices You’ve Made
Consider the dozens of life and career choices you’ve made over the years. Try to remember how and why you make those choices. What were you expecting at the time? How did the reality match up with your expectations? Did the choice of school, career, job, or spouse worked out better than you dreamed – …
Create A Reason To Buy Your Personal Brand’s Product
A unique selling proposition or USP is a key ingredient to attracting an interested audience for your brand’s products or services. Once you capture their attention in a compelling way it is much easier to convert your leads into sales. Reaching the right audience with a message specific to your business is the key to …
Ways to Use Holiday Season to Your Advantage
You can always develop your career if you really want and believe it or not holidays are perfect for it. During holiday season, it is easier to get in touch with people because you have a perfectly valid reason for it. Therefore, it is up to you to use this excuse and advance your career. …
7 Must Follow Holiday Marketing Tips
Tis the season for Starbucks red cups, Coca Cola polar bears, the majestic Clydesdales, and more. The holidays are a marketer’s dream come true. If you play your cards right, Q4 can be incredibly profitable for you and your business.
1. Don’t make assumptions.Don’t just assume that your customers delight upon hearing Christmas greetings. …
Can You Go Home Again?
An interesting effect of the changing business landscape has been a change in the attitude toward departed employees. In the past, many companies treated those who’d left (whether voluntarily or involuntarily) as pariahs, traitors, or losers. Today, they’re generally considered a pool of potentially desirable rehires. After all, if you leave Company A for a …
Does Your Brand Need to Invest in Paid Website Traffic?
A solid content strategy is an important part of building your personal brand online organically. Adding advertising dollars to the mix will help maximize your fullest potential and visibility.
In order to attract a large audience to your website you can not only tap into the tradition Google AdWords solution, but also invest in social …
30 Things You Should Never Say to Your Boss
Open communication in the workplace is good but there are some lines that should not be crossed. Therefore, you should be careful when speaking to your boss and instead of directly saying what’s on your mind; you should reframe your thoughts. Especially, you should avoid using the below phrases. Otherwise, you can ruin your career.…
Your Best Bet: Stay Employed While Job Hunting
If possible, stay employed while job hunting. Although it’s more important to be employable than employed, there is still a positive bias toward someone currently employed. Although this bias can seem irrational, it’s human nature to want what’s in demand. That’s why people tend to flock to the most popular movies, buy the books …
The Affect of Social Media Conversations on Search Engine Ranking
Search engine algorithms have changed quite a bit over just the last few years, and many brands may have seen a change in their website visibility as a result. Social signals are a growing influence, which is mainly dictated by conversations on tweets and posts. This new method of communication has no doubt transformed the …
Franchise vs. Start-up: Which One Works for You?
You are tired of working for someone else and you want to start your own business but don’t know if you should do it from scratch or buy a franchise. This blog post can help you to decide. Below you can find the pros and cons of each model and decide which one works for …