7 Hits and Misses of LinkedIn’s Fancy New inMaps
LinkedIn’s new inMaps gives you a cool snapshot of your entire LinkedIn network, but is it useful?
In the official announcement of inMaps, LinkedIn asks “Wouldn’t it be great if you could see the way all your connections are related to each other?” Well yes, it would. inMaps is a good start, but it has …
Dare Mighty Things
“Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failures, than to rank with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows not victory nor defeat.”
These words were said by the 26th President of the United …
Choosing the Right Price for Your Brand-Building E-Book
Today’s self-published authors have more control over the selling price of their books than ever before.
As a result, choosing the right selling price has become a critically important task for authors writing and publishing books to build their personal brands.
After deciding on the title and topic for their brand-building books and e-books, self-published …
Increase Success by Building Relationships and Proper Branding
As a matter of course, I suggest to audiences they reflect back on how they have been described by others and on their aspirations for the future to help direct the development of their brand. In the past few days, two people offered this exact observation of me.
Observations of othersTheir pronouncements were that …
Personal Branding Interview: David L. Rogers
Today, I spoke to David L. Rogers, who is the Executive Director of the Center on Global Brand Leadership at Columbia Business School, and author of The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age. In this interview, David talks about how social networks change our relationship with brands, his five …
Personal Brand Week 2.0: Your Name is Just the Start
Are you attending Personal Brand Week 2.0? Throughout this week, PricewaterhouseCoopers (PwC) is five whole days of tips and activities dedicated to your personal brand.
According to the website: “Each day during Personal Brand Week, PwC will provide insightful tools, recommendations and tips that will help you prepare for what’s next. Start shaping your professional …
Who Do You Love?
Probably your folks, and if you’re lucky, a few real friends. Could be a mate or someone you date. Or, the love might be between you, your hair and your hair stylist; like Jennifer Aniston, her mane and the one man who doesn’t leave her, coiffeur Chris McMillan.
Who else?As you may know from …
What Do You Want To Be Known For?
Have you noticed that the days of mass appeal and utilizing broad targeted approaches are behind us?
When you look at products, politics, medicine or any other key industry, it’s pretty much about niche and focus. It’s not a phone, it’s a smart phone. It’s not Republican, it’s Tea Party. It’s not general medicine, it’s …
Penelope Trunk on Book Publishing
Eighty-one percent of adults think they should write a book. In the same column where the New York Times reports this astounding statistic, the columnist, Joseph Epstein, provides the reasons why you should not have a book. Mostly, that your book will suck. But the problem is bigger than that.
Book writing is the distraction …
Personal Branding Interview: Jay Baer
Today, I spoke to Jay Baer, who is thePresident of social consultancy Convince & Convert, and author of the forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. In this interview, Jay talks about why and how businesses should be and shouldn’t be engaging with customers, and more.…