A Lesson From Mulberry Street
When you think of networking, what do you think of? Likely meeting new people, right?
It is your hope, that these new people will need what we have to offer. Or at the very least, you are certainly hopeful that these new people will introduce you to still more new people. And sooner or later …
The Product Called You
You are the hub of every interaction you have. And, you are also the product. What you do and say either adds values or detracts from your business relationships, client relationships and even your personal interactions.
Working with small businesses and entrepreneurs, I often take them through nine elements to their brand. Since your brand …
7 Ways to Build Your Personal Brand Offline
You know how important your online brand is, but there’s just something about meeting others face-to-face, isn’t there? Through a simple handshake, a conversation, or chance encounter, you’re typically able to make a stronger connection than you would through technology.
Showing up puts you aheadAttend industry conferences and trade shows. Conferences provide several benefits …
The Answer is Advanced Sexuality
On the Sunday before Valentine’s Day, a client of mine hosted a seminar to attract new clients to visit his facility. BioMechanix Strength and Conditioning Clinic in Los Angeles is a training gym.
He was competing with the Grammy Awards down the street, where Lady Gaga arrived, carried in an egg shaped vessel. So, the …
Motivation Speaks Volumes About Your Brand
There are those who can self motivate and have that rare ability to actually consistently do so. They seem to find ways to move through difficulty and challenge and find inspiration from it. In fact, they are usually deeply fueled by their difficulties and use them to leap. This ability speaks volumes about ones personal …
Personal Branding Interview: Carol Roth
Today, I spoke to Carol Roth, who is the author of The Entrepreneur Equation. She will be donating one book to SCORE.org for every book sold this coming week. In this interview, Carol talks about why now is the best time to start a business, the common qualities that all entrepreneurs have, the key items …
Is Your Personal Brand Getting a Standing Ovation?
“Engage me. Make me fall in love with you.” That’s Julie Greenwald, chairwoman & CEO of the Atlantic Records Group, talking to Adam Bryant about the way she hires. The interview appeared in the Corner Office, one of my favorite columns in The New York Times Sunday’s Business Section. What’s more, when Greenwald is interviewing …
A Cup of Coffee to Your 007 Story
A typical story starts at the beginning, builds up to a crescendo, and wows you at the end with a great conclusion. The most successful marketing content, however, follows a different path, according to recent Gartner research.
Stories sellUnlike the classic story telling method, good marketing copy begins with the end, “wow-ing” the reader …
What’s Your Preference, Extraversion or Introversion?
Where’s your energy coming from? Are you more energized or drained at the end of a discussion? Identifying your personality preference for *extraversion or introversion helps you figure out what energizes you.
One is not better than the other and, at times, everyone extraverts and introverts. However, one of these describes your preferred approach to …
New Year’s Personal Branding Resolutions Update
A few weeks ago I proposed New Year’s Resolutions for Entrepreneurs and Personal Branding and explained how I will personally follow these rules to continue my personal branding. I will now propose these resolutions to you, the reader, and ask how you have improved your personal branding.
How have you improved?I will blog more.
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