Why Does One Brand Nail It (and Others Fail?)
I have a sense there aren’t enough people out there having a blast with their brands. What’s that all about? Wassup?! OK. I’m giving you my top picks of two brands that nail it online, and my reasons why. It’s the thinking (brain and heart) behind the sites that’s so hugely pleasing. Why? They …
A Cup of Coffee to Quick Content
Just because it’s been done in the past, or because your manager suggests it, or because you think you should do it–doesn’t mean that a newsletter is the right way to communicate with your customers.
There are plenty of newsletters that offer value and have long-time, loyal subscribers–and hey–if it ain’t broke, don’t fix it.…
The Greatest Asset of Any Brand
What television shows will Americans want to watch in the coming years? What kind of fashions will people want to be wearing 3 to 5 years from now? What kind of apps and capabilities will entice consumers to purchase Smart phones in the …
The 4 A’s of Change
Change is constant. As part of the personal branding process it is essential to not only survive, but to thrive in change.
Change is constantTo thrive you need to master the four A’s of change.
1. Acknowledging
Rather than jumping right into new realities, assess how change is affecting you. Reflecting on what has …
Ask The Experts: What’s Your Favorite Personal Branding Pet Peeve?
I asked all the experts here on Personal Branding Blog for their personal branding pet peeves.
Notice any trends?
Deborah Shane:
One of my pet peeves about people’s personal branding on their social platforms is when they follow a conversation that not everyone knows about. Best to take that stuff one on one or in …
4 New Rules of Personal Branding
I recently started blogging at Forbes.com under the column “personal branding.” I recommend that you subscribe/follow my Forbes blog as well because there will be some exclusive content that you won’t find anywhere else. Sometimes, I’ll be cross-posting on this blog if I deem the content to be of value to you. In this case, …
Personal Branding Interview: Bill Davidow
Today, I spoke to Bill Davidow, who was the former senior vice president of marketing and sales for Intel, and is the author of Overconnected: The Promise and Threat of the Internet. In this interview, Bill talks about the downside of having too many connections online, examples of how it can hurt society, and more.…
The Cracked Pot
An elderly Chinese woman had two large pots – each hung on the ends of a pole which she carried across her neck. Each day, she would venture down to the stream, fill the pots and trek back to her home to use the water for her household chores.
While the two pots appeared identical, …
Building Your Personal Brand On Social Media
Branding used to a “big business” thing. It was something only large corporations with large budgets had to worry about or even consider. But with the explosion of social media, everything has changed. Today, consumers want to do business with companies they know and with brands and people they recognize. And that’s where personal branding …
Personal Branding Interview: Maryam Banikarim
Today, I spoke to Maryam Banikarim, who is the Senior Vice President for Integrated Sales Marketing at NBC Universal. Before joining NBC Universal, she was the chief marketing officer of Univision Communications Inc. In this interview, Maryam talks about how she got started in her career, how she’s grown her brand, and the changes in …