Writing a Book to Build Your Brand
The biggest challenges new authors face when writing a brand-building book is the need to organize their ideas, followed by the need to track their progress and maintain their enthusiasm.
Here’s a simple, affordable set of low-tech organizing tools that will pay big dividends as you write your first brand-building book…tools that you continue to …
Handling Adversity Well Creates Brand Recognition
We’ve all had those days: computer smokes, website is hacked, incorrect dates are printed on a flyer and arrives too late to reprint, or your words are completely taken out of context and misunderstood by someone close to you.
How you handle these trying times says a lot about you and your character. Your portrayal …
How to Develop a Webshow to Showcase Your Personal Brand
A webshow is a fabulous way to share your expertise while boosting your brand online. It’s an interactive way to reach your audience and help them get to know you in a way that written words on a blog simply cannot.
Here are a few steps to take to start your own showStep one: …
Become More of a Change-Maker for Yourself
“Don’t wait until you are out of work or laid off to change. If we have learned one huge lesson from the current employment scenario, its pay attention to and keep changing with change.”
In the summer of 2005, I realized that my 23 year career in broadcast radio was about to change dramatically. I …
How to Cultivate your Creative Juices
The tagline for TED, Ideas Worth Spreading, is a brilliant one. Simple and inspiring. So that’s what I’m doing here. I can’t resist spreading the word about creativity expert Sir Ken Robinson whose TED talk is about the learning process, and the need for an educational revolution. His focus? How to create conditions where kids’ …
A Cup of Coffee to LinkedIn Updates
When was the last time you updated your LinkedIn profile?
As an important piece of your personal brand, your profile should have up-to-date information and actually be interesting enough to entice a visitor to spend a little more time reading.
In the time it takes you to finish your cup of coffee, you can improve …
What’s Your Preference, Thinking or Feeling?
Are you someone who prefers an impersonal work environment or do you seek a more personal touch? Identifying your personality preference for thinking or feeling helps you understand how your approach to work aligns with the task-oriented business world.
Personality type theory tells us there are two qualitatively different processes we can use when solving …
Creating Momentum in Brand Building
As I’ve blogged about recently, it’s important to keep up branding resolutions, add personal social media profiles to a corporate website, follow branding rules for entrepreneurs, and so forth.
And all of these ideas should be followed to ensure a complete branding across the social web. However, many of these rules assume you have fully …
Did TweetDeck Just Ruin Twitter For Us All?
Why you should avoid Deck.ly’s dreaded long tweets and more.
One thing I like to teach is that if you want someone to do something, make it as easy as possible for them to do it. Sometimes this advice can backfire when it comes to something that you DON’T want people to do.
TweetDeck, recently …
Personal Branding Interview: Sarah Lacy
Today, I spoke to Sarah Lacy, who I interviewed back in 2008 when her first book came out. She writes for TechCrunch.com, and her latest book is called Brilliant, Crazy, Cocky: How the Top 1% of Entrepreneurs Profit from Global Chaos. In this interview, Sarah talks about characteristics of successful entrepreneurs, gives examples of interesting …