Lessons in Personal Branding from Jeopardy!, IBM, & Watson
On Jeopardy! last week, Ken Jennings and Brad Rutter, the two all-time top money earners squared off in a one million dollar championship against Watson, a new IBM computer designed to respond to spoken questions.
IBM was looking for a dramatic way to enhance their brand–already riding high after defeating the world’s greatest chess players …
Opportunity Knocks More Than Once
In case you are just starting out on a new venture, it may be hard to believe the headline, “Opportunity knocks more than once.” In the early days, you frequently find yourself thinking, “If only opportunity would come around just once!”
Most often it takes dedicated work over a few years to begin seeing occasional …
Lessons Learned from 3 Recent Personal Branding Disasters
It’s easy to see other’s personal brands take a turn for the worse when they’re in the spotlight. But it’s important to take lessons from those disasters. Let’s take a look at some recent issues facing public figures:
Hosni MubarakIf you follow global news (and even if you don’t), you’ve heard about the recent …
This Is So Funny, It Happened To Me Too!
“If you wish to travel far and fast, travel light. Take off all your envies, jealousies, unforgiveness, selfishness, and fears.” – Glenn Clark
How do you express your sense of humor without going overboard, off the edge, or over the top online and in person? I think this is really hard to do, but if …
Personal Branding Interview: Jodi Glickman
Today, I spoke to Jodi Glickman, who is the founder of communication training firm Great on the Job, a regular contributor to the Harvard Business Review Blog, and author of Great on the Job: What to Say, How to Say It, The Secrets of Getting Ahead. In this interview, Jodi talks about technical skills versus …
2 Ways to Quickly Boost Your Personal Brand
The essence of a personal brand is that it’s similar to a corporate brand, yet it’s personal to you, which allows for more freedom and, in all honesty, far more fun. Take a look at music or acting and notice how the likes of Russell Brand, Jennifer Lopez and Justin Timberlake have wildly successful careers …
What’s Peripheral Vision Got to Do with Your Brand?
Sick of chasing your tail and ready to get bigger, bolder, and more provocative with your personal brand? A sense of peripheral vision comes in handy, and a potent dose of creative thinking. This is, after all, about daring to peer beyond your brand to unlock those hidden assets you’ve tucked away. It’s what’s going …
A Cup of Coffee to Email Success Tips
A personalized, segmented email campaign is an important component in your personal branding strategy. Whether you’ve been creating email campaigns for years, or are about to embark on your first one, here are a few quick and easy tips from the experts at Marketing Sherpa/MecLabs, who recently delivered another great clinic–this one on crafting an …
What’s Your Preference, Sensing or Intuition?
Do you prefer to observe facts and realities or pay attention to ideas and possibilities? Identifying your personality preference for sensing or intuition helps in understanding how you choose to focus your attention.
One is not better than the other and, at times, everyone uses sensing and intuition to become aware of realities and ideas. …
Personal Branding Interview: Guy Kawasaki
Today, I spoke to Guy Kawasaki, who is the co-founder of Alltop.com, and the author of ten books including his latest called Enchantment: The Art of Changing Hearts, Minds, and Actions. I interviewed Guy back in 2008 so I wanted to catch up with him again this year. In this interview, GUy talks about what …