Business Technique Creates Exponential Results
You had a dream and vision of going into business with your creative idea. It drew attention and your business began to grow. But then the economy took a turn for the worse, technology changed and you were standing there wondering what to do next.
Difficulties most entrepreneurs face are:
• Remaining current
• Feeling …
Around the World at UCLA
This weekend, I held my twice-yearly personal branding boot camp at UCLA, brilliantly guest lectured by Jeffrey White, the SEO/reputation management genius and attended by a full complement of fired-up attendees from around the world. The intellectual endurance athletes hailed from Japan, Germany, Venezuela, the US and beyond.
Personal branding knows no bounds
The group’s …
PSST..We’re All In Sales!
It always astounds me that people in lead business positions today still don’t see one of their main jobs as ‘sales’ focused.
Sales-”the moving of goods and services in exchange for value, the top line of the company report”. Without sales there is NO company. Today more than ever we are all in sales when …
Character Donations: The Anonymous Brand
A check was received anonymously for $300 by the American Red Cross. A $20 donation was made anonymously to help the suffering people in Japan. A $50,000 check was anonymously sent to the American Cancer Society to help find the cure.
We’ve all heard the expressions “what goes around comes around” and “givers gain.” If …
A Cup of Coffee to Perceived Value
Rory Sutherland delivered a TED Talk in which he discussed some of the many lessons learned as a highly sought-after “ad man”. With real world examples, Sutherland explained the real purpose of advertising and branding–that it is not to change the product itself, rather, to change the perceived value.
Now, of course, advertising and branding …
Personal Branding Interview: Alina Tugend
Today, I spoke to Alina Tugend, who is the author of Better by Mistake: The Unexpected Benefits of Being Wrong. Alina has been a journalist for more than twenty-five years and writes the biweekly consumer column “Shortcuts” for the New York Times business section. In this interview, Alina explains her research findings behind her new …
SIX Mis-Branding Mistakes That Ensure You WON’T Get Hired!
As a professional “headhunter” who deals with candidates and hiring managers each and every business day, I see the same “mis-branding” mistakes being made over and over by candidates every single day. (You can be assured that other “headhunters,” hiring managers and Human Resources professional also see them, each and …
With Personal Branding, There is NO Bare Minimum
A question I occasionally hear from people who are just getting started with personal branding is, “what is the bare minimum I should do online?”
As my friend Doug Karr says, “that’s like being given the keys to a high-performance race car and asking what’s the slowest you can drive. The better question to ask …
Branding Questions to Ask Yourself
As entrepreneurs and business owners brand themselves and their business on social media, it’s important for entrepreneurs to to take a step back and constantly re-evaluate and re-determine their branding goals. One of the ways to do this is for entrepreneurs to look over all of their social media and branding properties and to assume …
Comment Contest: Who Are You? Win a Personal Branding Tip
I’ve been meaning to do this here for some time now.
I’d like to learn more about who is following us here on The Personal Branding Blog, and a quick little contest for you should make it more interesting.
Here’s how it worksLeave a comment below this article.
In your comment, include 2 things:…