SMART Goals vs. HARD Goals
You probably have a lot of goals that you would like to achieve, whether they relate to your business, your brand, your health, or something else in your life. Obviously, the desire to achieve a goal is usually not enough, and many of us need a clear plan to get there.
Here are two different …
Value Who You Are And What You Do
This excerpt is from my new book: Career Transition-make the shift-your 5 steps to successful career reinvention.
“Confidence is contagious” Vince Lombardi
Why do we devalue ourselves so much? Like what we have done and accomplished is not that important compared to others? I find that most people do not value who they are, what …
Creative Cover Letters: Personality, Pitch And Professionalism
What’s the difference between a creative cover letter and a creative cover letter that works? Kryptonite, you know the stuff; Superman’s glowing green crystals that weakened him.
Kryptonite cover lettersOne candidate chose to get uber creative and sent his resume inside a tube wrapped with a paper that showed the Superman logo. While his …
Save Your Brand And Dump The Teleprompter
Will video help of hurt your personal brand? Actually, it can do both. A poorly made video will give the impression that you don’t put forth quality products or service. And, a poorly executed video will give the impression that you’re less than professional in your appearance or position.
Yet, for any brand video is …
A Cup Of Coffee To Creating Your Own Video
“Integrated Marketing” is the buzz term of the day–
An Integrated Marketing Campaign coordinates all marketing communication tools, avenues, functions and sources within a company into a seamless program in order to maximize impact, increase response rates and generate more leads.
An integrated marketing campaign has a singular goal, but uses numerous approaches to achieve …
What ‘Angry Birds’ Can Teach You About Getting Hired
Author’s Note: This is the fourth in a series of blogs in which author of the best-selling “Headhunter” Hiring Secrets: The Rules of the Hiring Game Have Changed . . . Forever! and professional “headhunter” Skip Freeman draws an analogy between “Angry Birds,” the wildly popular online game, and …
Six Steps To Defeat Mediocrity and Anonymity
I have a wish for you. That is to rise above mediocrity. To do something more amazing than getting your next promotion. To not be a faceless cog in someone else’s machine. To actually grow your personal brand enough that you are known for being awesome, not for keeping your head down or not making …
Oprah’s Secret To Curing Your Brand’s Bad Mood
Focus on your left toe. No, not really.
Ever been in a bad mood? Personal brands and professionals like yourself, responsible for brand development, management, and improvement, can’t avoid tough times and bad days. Have you ever had moments where you just lost it and went into overwhelm; where everyone and everything were just driving …
A Few More Thoughts For The Aspiring Entrepreneur
This series began with last week’s post.
Your comfort zone will be one of your biggest obstacles. In order to be wildly successful, you have to get comfortable being uncomfortable.
7. Quality appointments with real prospects take place within the next 30 days. Anything beyond that isn’t really a scheduled appointment. It’s a hope. Actually, …
Get Help Self-Publishing A Book To Build Your Personal Brand
If you’re an entrepreneur looking for ideas and help in writing and self-publishing a book to build your personal brand: Joel Friedlander’s A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish from TheBookDesigner.com is an excellent starting point.
A Self-Publisher’s Companion is an uncommonly useful book about self-publishing from several perspectives:
Decades of…