A Cup Of Coffee To Creating Your Own Video

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“Integrated Marketing” is the buzz term of the day–

An Integrated Marketing Campaign coordinates all marketing communication tools, avenues, functions and sources within a company into a seamless program in order to maximize impact, increase response rates and generate more leads.

An integrated marketing campaign has a singular goal, but uses numerous approaches to achieve that goal and reach customers on many different levels, through various media, and at varying times. Approaches include a combination of email, PPC, print ads, telemarketing, executive door openers, brochures, webinars, personalized letter and mailers, to name a few…

Whether you’re looking for innovative ways to augment your marketing campaigns, or just looking for something fun to do–check out http://www.youtube.com/create, where three different applications allow you to easily create your own video and swiftly upload it to YouTube.

Creating around your personal brand

GoAnimate and Extranormal Movie Maker provide several animation options and Stupeflix provides a photo and video movie alternative. Basic versions are free, while premium versions offer enhanced capabilities if desired. Among the many uses, you can use them:

  • As a quick introduction in a presentation
  • As a training tool to set up specific interactive scenarios
  • To introduce an idea within your company
  • To casually announce a sale, new product or offering
  • To thank a customer for a meeting

Play around with YouTube’s video creation applications and have fun!

Picture of Wendy Brache

Wendy Brache

Wendy Brache builds and executes personal branding and online marketing strategy for executives and corporations in the high-tech sector. She is the author of Sales Force Branding: Differentiate from the Competition, and co-creator of the Sales Force Branding program. Wendy is a senior consultant specializing in B2B Corporate Social Media, Demand Generation and Marketing Automation, and is also a featured marketing technology speaker and columnist on renowned websites, such as Maria Shriver’s Women’s Conference, Chopra’s Intent.com and Denver’s GreatIdeasForKids.com.

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