Three Reasons To Have A Personal Brand Advocate
In a recent article on Social Media Examiner, Phil Mershon asked the questions:
What would you say if you could add five, ten, 100 or 1000 marketing reps to your team? For free?
What if these marketing reps would freely write about your brand and tell their friends, and all they expect in return is …
You Aren’t Paid To Hate
My personal brand has three pillars: encouragement, invention and freedom. While I mostly deal in small freedoms – your right to pursue any goal, any career, or engage in nearly any pursuit that brings you success or joy – occasionally it’s imperative that I should weigh in on our larger freedoms: speech, press, privacy, and …
Are You Making Customer Retention a Top Priority?
64% of consumers said they “stomped out” of stores and 67% said they hung up on hold because of poor customer service, according to a new Consumer Reports survey.
Few do a good job at being indispensable
I was astounded at the stupidity and lack of priority and vision of those statistics when it comes …
Typefaces To Avoid When Creating Your Own Brand
There is an ever-increasing importance for everyone to have their own self-brand. What was once a concept used for business purposes only, has now become a new form of identity for the professional seeking jobs or clients.
Branding has a visual expression componentBranding puts a visual to a name, and establishes an idea of …
The Single Biggest Factor That Determines Success Today: Trust
At first blush, it may sound a little silly–I mean, how can you compare a “soft issue” like trust to hardcore fiscal policies, new product offerings, and profitability?
However, FranklinCovey provides extensive research, statistics, case studies and anecdotes that prove trust is a key driving force in today’s economy.
FranklinCovey’s book and training workshops on …
Do Your Social Properties Have Mobile Curb Appeal?
Last week, I covered the first impression you provide with your mobile interactions and etiquette (your exchange utilizing phone ad a mobile phone user or your engagement with contact via mobile phone. Today let’s focus on when people search you and find your social properties via a mobile phone.
Being smart with your mobile impressions…Leverage Podcasting to Build a Personal Brand
Starting an audio podcast is one of the most powerful ways to build a loyal audience for your personal brand. Let’s take a closer look.
In 2006, I was still in the real estate business and created an educational podcast about the mortgage application process. It was called “Beyond the Rate” and without any real …
BeKnown To Be Found – A Monstrous New App
There is a “New Kid on the Block” in the tremendously popular and widely used professional networking arena. That “New Kid,” who has the potential of soon being the “BIG Kid on the Block,” is a new application known as “BeKnown,” released June 25th by giant online job hunting site Monster.com.
The application has been …
What the Interview Process Says About Your Company’s Brand?
There are not too many things more daunting or more stressful than the interview process. Regardless of how much experience you have, it is often not easy to have your entire professional career examined under a microscope. It is actually not that much different from being a clown in the circus as people wait to …
Write Your Brand-Building Book In Spite Of Yourself
Steven Pressfield’s Do the Work is for you if you’re finding it difficult to finish–or, even, to just start–to write your brand-building book.
Don’t blame yourself if you’re having trouble writing your brand-building book; blame the Resistance, the uncompromising force inside you that fights change–even when the change is in your best interest.
In the …