Your Brand is You, Branding is You In Action!
There is a big difference between your “brand” and your “branding.”
Your brand is YOU: who you are, what you do, what you stand for, your DNA personality. You are a tangible artifact, which you create into a brand that is an image that lives in the mind of people that come to know you …
The Impact of Your Personal Brand
Electronic word-of-mouth–in the form of high quality content, consistent recommendations, and continuously increasing network size–powers a great reputation and leads to a strong personal brand.
Cheating the system to create an imageFor many years, people have tried to cheat the system by using paid tools for Twitter and LinkedIn to create the image of …
Social Networking Late Arrivals are Costly and Not Fashionable
Though many businesses have happily joined in the social media bandwagon, some others have not really bought into it yet and are still deciding whether to start their online campaign. These businesses are the ones who still rely on traditional and other “established” forms of marketing, and they’re most likely waiting for this new type …
An Introduction to Sound Branding
Sound branding is the latest trend to come along carrying the much-ballyhooed brand moniker. While some people still seem to scoff at these concepts, the fact is sound branding has been around for a long time, it just had a different name. Companies have used jingles since the 1920’s, which according to research is the …
Why Google+ is Not a Good Personal Brand Building Tool
After all the hoopla, does Google’s latest social launch change much for your brand?
Last week, Google launched Google+, which some people were calling Google’s long-rumored social network for competing with Facebook.
We already know that done properly, using Facebook can build your brand. So what about Google+?
Right now, Google+ has 5 main features: …
‘Snap Selling’ Your Way Into Your Next Job
You’re probably at least somewhat familiar with the term “the hidden job market.” In this blog I am first going to define what usually is meant by the term and then I am going to strongly recommend a book that, in addition to “‘Headhunter’ Hiring Secrets: The Rules of the Hiring Game Have Changed . …
Personal Branding Interview: Rich Gorman
Today, I spoke to Rich Gorman, who is the owner of DirectResponse.net. Gorman is considered an industry expert in the field of Direct Response Marketing, with over 10 years of online marketing experience. In addition to consulting, Gorman maintains a blog at DirectResponse.net that has helped him to spread the word about a relatively new …
What’s Your Mission Statement?
When we typically discuss a mission statement, it is associated with some sort of enterprise or organization. In the digital age, I see the need for a personal mission statement becoming a necessary ingredient for one’s personal brand portfolio. In other words, who are you and what do you stand for? Beyond what you do, …
Book Marketing Is Also Personal Brand Building
Each time you engage in book marketing and promotion, you’re also marketing and promoting your personal brand.
How you present your book’s marketing and promoting message is as important to your personal brand building as your website’s home and About Us pages.
Book titles are just the first stepFor years, I’ve talked about power …
Open Minds Walk Through Open Doors – Part 2
We previously discussed the idea of implementing brand new techniques against the advice of others. Entrepreneurs must always be willing to look at new possibilities, take calculated risk and maintain a commitment to education. This is the only way you will advance your business.
Varied viewpointsThe second part of keeping an open mind is …