How Influential Is Your LinkedIn Brand?
LinkedIn has always been an essential piece of one’s professional online brand. Recognizing this, Klout, the startup that measures influence on Facebook and Twitter, recently announced the addition of LinkedIn.
Is clout important?Klout believes that everyone who creates content has an influence, whether you’re on the “A-list” or not. Using their tool, they hope …
One Perfect Way To Open A Meeting
What’s the one thing you can say to immediately get everyone’s attention, and focus them on working together to get results in a meeting? Well, it’s not one thing actually. You’ve got three ways to get any meeting started on the right track.
A Startling Statistic A Dramatic Quote A Success StoryYou might have …
3 Things Stand-Out Brands Have in Common
This is an excerpt from Chapter 12 of my book Career Transition-make the shift-“Re-brand Yourself into a Fresher Version of You”
“Nobody can go back and start a new beginning, but anyone can start today and make a new ending.” Maria Robinson
Discovering, uncovering, reinventing, and nowadays, re-branding yourself are truly adventures no matter what …
Google Me on the Web: Easy Online Identity Management
Did you know that 85% of hiring manager’s Google you before, or after, an interview? Or that up to 84% of companies use social media to source their new talent and 95% of them use Linked In? How are you managing your online reputation? Let’s hope it’s better than Rep. Weiner. who returns 6.7MM results …
The Authentic Self: The Only Brand To Promote
Many of the world’s most well-known brands are spearheaded by bold, controversial leaders.
Playboy has Hugh Hefner, Virgin has Richard Branson, Apple has Steve Jobs. Their loyal customers are drawn to the personality and the lifestyle that the companies represent. All three have been revered by fans and chastised by dissenters, practically simultaneously.
You either…Speak To Sample Your Brand
Your product is awesome and you are ready to market it to the public. The need to get the word out is imperative to your marketing strategy. Public appearances and speaking to people at areas in which your product may be of interest will enforce the solidity of your product and brand. By being there …
Write Well To Make Your Personal Brand Stand Out
Writing is everything when it comes to building your personal brand. If you can’t write, your brand will suffer. It’s not just enough to be able to string together a few sentences into a coherent thought. You need your own voice, your own style to come through what you write.
Your writing needs to stand…The Formula for Perfect Constructive Criticism
In Constructive Criticism or Compliments: Which Builds Your Brand Better?, I explained why constructive criticism is such a smart personal branding tool when used properly, and commenter Bruce Bixler responded beautifully in showing us how:
I liked the outline [of the article] but what is missing is specific example(s) of how a constructive criticism can …
Prepare NOW to be Downsized
Are YOU Prepared to be ‘Downsized?’
As this blog is being written, the sputtering economy—once again!—is slowing down. Notwithstanding a few recent glimmers of hope, unemployment remains stubbornly and intractably high. As a matter of fact, a recent news story claimed that chronic unemployment, i.e., unemployment among those who remain without a job for six …
Social Media, Customer Service and Home Depot
There are thousands upon thousands of people that still doubt the enormous power of social media and its ability to affect change. In some ways, you cannot blame them. Everywhere you turn; it is being thrown in your face (your inbox) by the media or some self-proclaimed guru claiming to have mastered the social media …