Brand Incongruence and Southwest Airlines
I am a creature of habit when I travel. I tend to frequent many of the same restaurants, hotels and airlines as I value brand consistency (service). I am extremely loyal to my brands and I expect a consistent experience much like others. My favorite airline is Southwest. Like a comfortable pair of shoes, the …
Analytical and Sensory Tracking Increase Results
Tell your brain to meet you in the middle!
Having trained in the corporate sales world, I was very in tune with critiquing situations from an analytical framework. Many times over, I heard “Sales is a numbers game.”
Frequently I was asked the probability of closing a sale. Initially I wondered how on earth I …
How Influential Is Your LinkedIn Brand?
LinkedIn has always been an essential piece of one’s professional online brand. Recognizing this, Klout, the startup that measures influence on Facebook and Twitter, recently announced the addition of LinkedIn.
Is clout important?Klout believes that everyone who creates content has an influence, whether you’re on the “A-list” or not. Using their tool, they hope …
One Perfect Way To Open A Meeting
What’s the one thing you can say to immediately get everyone’s attention, and focus them on working together to get results in a meeting? Well, it’s not one thing actually. You’ve got three ways to get any meeting started on the right track.
A Startling Statistic A Dramatic Quote A Success StoryYou might have …
3 Things Stand-Out Brands Have in Common
This is an excerpt from Chapter 12 of my book Career Transition-make the shift-“Re-brand Yourself into a Fresher Version of You”
“Nobody can go back and start a new beginning, but anyone can start today and make a new ending.” Maria Robinson
Discovering, uncovering, reinventing, and nowadays, re-branding yourself are truly adventures no matter what …
Google Me on the Web: Easy Online Identity Management
Did you know that 85% of hiring manager’s Google you before, or after, an interview? Or that up to 84% of companies use social media to source their new talent and 95% of them use Linked In? How are you managing your online reputation? Let’s hope it’s better than Rep. Weiner. who returns 6.7MM results …
The Authentic Self: The Only Brand To Promote
Many of the world’s most well-known brands are spearheaded by bold, controversial leaders.
Playboy has Hugh Hefner, Virgin has Richard Branson, Apple has Steve Jobs. Their loyal customers are drawn to the personality and the lifestyle that the companies represent. All three have been revered by fans and chastised by dissenters, practically simultaneously.
You either…Speak To Sample Your Brand
Your product is awesome and you are ready to market it to the public. The need to get the word out is imperative to your marketing strategy. Public appearances and speaking to people at areas in which your product may be of interest will enforce the solidity of your product and brand. By being there …
Write Well To Make Your Personal Brand Stand Out
Writing is everything when it comes to building your personal brand. If you can’t write, your brand will suffer. It’s not just enough to be able to string together a few sentences into a coherent thought. You need your own voice, your own style to come through what you write.
Your writing needs to stand…The Formula for Perfect Constructive Criticism
In Constructive Criticism or Compliments: Which Builds Your Brand Better?, I explained why constructive criticism is such a smart personal branding tool when used properly, and commenter Bruce Bixler responded beautifully in showing us how:
I liked the outline [of the article] but what is missing is specific example(s) of how a constructive criticism can …