Job Seekers: Branding Yourself As A Generalist Doesn’t Work
It used to be, the further you got in your career, the more you described yourself as a generalist.
You’d brand yourself as a generalist because that’s what you’ve learned your whole career – that being a generalist was valuable, demonstrating your ability to quickly adapt to new situations and learn new skills.
The generalist…Fact Checking for Your Personal Brand
Word-of-mouth marketing is an amazing way to ensure your chances of success at anything you do. With the advent of modern communication systems and instantly accessible online knowledge repositories, most communicators need to walk an increasingly thin line between the thrilling script and bitter reality. One of the most powerful tools used in story telling …
13 Branding Experts to Follow on Twitter
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), a book of 30+ …
Do Something That Builds You Up While Job Hunting
A couple years ago, I lost a dream job in a horrid way. I’d spent years networking and branding myself for the opportunity and had just gotten it. Then, shortly after I started, the company’s fortunes went downhill and my co-workers and I endured an agonizing, demoralizing few months until we were laid off.
It …
What’s Up with the One Page Resume Rule?
There’s a bit of conventional wisdom out there about how long a resume should be. Many career advisers, resume writing books and websites, and even some blogs suggest that people should keep their resume to one single page. Job seekers shrink their font sizes, decrease their margins, and use other tricks to try and force …
Brand Your Looks: On-Camera Makeup
Part of your brand is how you appear in photos and present yourself in videos.
Here’s how to get a natural on-camera look that doesn’t scream TONS OF MAKEUP and lets your audience concentrate on what you are saying rather than what you look like.
Gents, feel free to check out my Just For Men …
The Zen Garden of Your Brand
Whether you are a millennial joining the ranks of those seeking their first job, a baby boomer reinventing yourself with a ‘second youth’ in sight or anything in between, personal branding can be instrumental in taking hold of your personal and professional development and achieving your goals without sacrificing your unique personality and style. And …
Anderson Cooper Is Good For The Gay Brand
“It’s strange that still today there is an aspect of selflessness to public figures coming out as gay.”
That was the first tweet I saw about Anderson Cooper coming out. Albeit relevant, it lead to a trail of thoughts about that exact subject. …
Geysers, Grizzlies, an Active Volcano—and Job hunting!
Yellowstone National Park . . . what image, what brand, immediately comes to mind when you hear these words? For most people it’s the geyser “Old Faithful.” A few others will think of bears and bison, the Great Outdoors, still largely unspoiled by modernity. That’s the image, the brand, of Yellowstone National Park. That’s what …
7 Marketing Tips for Personal Branding Success
By themselves, engagement, story-telling, and cultivating a social media following is not enough; personal brands must be profitable if they are going to be sustainable.
I recently revisited Jim Horan’s highly successful One-Page Business Plan site, …