The New Twitter Ostriches
Twitter has become the preferred channel to test the mood of the person in the street, and specifically those in the all-important digital community including millennials and other key elements of the population. And every institution, brand or person who systematically fails to listen, respond, engage or interact with not just her clients but the …
How To Best Choose Where To Guest Post
Guest posts are a great way to grow your personal brand… if you guest post on the right blogs.
In 2010, I covered 5 Ways Guest Blog Posts Build Your Personal Brand.
In 2011, I added 3 More Ways Guest Blogging Can Build Your Personal Brand.
This year, I want to make sure you know …
Beware the Negative ‘Blow-Back’ from a Résumé ‘Blast’!
I’m sure that manyif not most of you are at least somewhat familiar with so-called “résumé blast” services. A Google® search using the term “résumé blast services” returns 14.5 million “hits,” so these services have indeed become BIG business in recent years, with discouraged job seekers facing the most challenging job market in over a …
Accessories Matter in Personal Branding
Over the past week, as my smartphone slowly turned into an expensive digital clock, I was forced to think about what cell phone I wanted next – and what my choice would say about me.
When I came back to the US several years ago, I was forced into buying a smartphone. Before, since I’d …
Penelope Trunk’s Journey from Trade Publishing to Self-Publishing
It’s an entertaining story of the frustrations she encountered after receiving an advance from a major trade publisher, and her decision to self-publish her book. In telling …
Transitioning From Roadblock To Success
While in conversation with ‘Ron’, as he relayed his #1 stumbling block as a beginning entrepreneur, the expression, “misery loves company” came to mind. Ron used to believe his perfect prospective clientele was X, but he found that X was either lacking the money to invest in sales training or was simply not interested. Despite …
Handling A Personal Branding Mistake, Inspired By Nicolas Cage
Recently, a student at Toronto’s York University became an Internet sensation during an exchange with a potential employer. When inquiring about an open administrative position, 20-year-old Vanessa Hojda accidentally attached a hilarious yet terrifying photo of Nicolas Cage in lieu of her resume. Then, she blogged about it on her Tumblr, where the post now …
Are You Out of Your Right Mind?
If you are talented, hardworking and ambitious – why aren’t you in the career position or business that truly actualizes you? What has gone wrong with the way you manage your work life? Why are so many people ignoring you, turning you down or letting you go?
If it’s happened once or twice in your …
Job Seekers: Branding Yourself As A Generalist Doesn’t Work
It used to be, the further you got in your career, the more you described yourself as a generalist.
You’d brand yourself as a generalist because that’s what you’ve learned your whole career – that being a generalist was valuable, demonstrating your ability to quickly adapt to new situations and learn new skills.
The generalist…Fact Checking for Your Personal Brand
Word-of-mouth marketing is an amazing way to ensure your chances of success at anything you do. With the advent of modern communication systems and instantly accessible online knowledge repositories, most communicators need to walk an increasingly thin line between the thrilling script and bitter reality. One of the most powerful tools used in story telling …