Category: Positioning

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Branding Tips from Goldman Sachs

I’ve followed Goldman Sachs in the news through good and bad since the onset of the credit crisis. After learning about their corporate culture and brand image through peers and as an intern, I developed a deep respect for the Goldman Sachs brand. Before 2008 Goldman held a very distinct position in the business world …

Brand Yourself AsCareer DevelopmentPersonal BrandingPositioningSuccess Strategies

Are You Ready to be Interviewed for the First Time?

Getting ready to be interviewed should play an important role in your personal branding success.  As your online visibility and your personal brand grows, there’s an increased likelihood you’ll be contacted for media and other interviews.

Being prepared for last-minute interviews puts you in charge and helps you successfully communicate your personal branding message.

It’s …

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Personal Branding Interview: Barbara Findlay Schenck

Today, I Spoke to Barbara Findlay Schenck, who is a marketing strategist and small business advocate, author of Small Business Marketing for Dummies and Selling Your Business for Dummies, and co-author of Branding for Dummies and Business Plans Kit for Dummies, Second Edition. In this interview, Barbara talks about branding, the brands that have stood …

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Do Others View You As An Expert In Your Field?

Does your personal brand lead others to view you as an expert in your field? Expertise is the foundation of lasting and successful personal brands. Charisma and style may be great, but unless your personal brand accurately communicates your expertise, your career won’t achieve its full potential.

Perception equals reality; your expertise must be genuine …

Brand Yourself AsPersonal BrandingPositioningReputation Management

Blogging Beyond Your Subject Matter : Adding Personality

Chuck Westbrook has a great post today on his blog called More than a Niche: Thoughts on Blogging Beyond Boundaries. He talks about the writers personality shining through in the evolution of the blog.

Many blogs begin as niche blogs covering a topic of interest or expertise, especially blogs started to help develop the author’s …

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Unvarnished Changes Personal Brand Reputation Management Forever

The web, in general, has always been a positive place for personal branding. No one is going to write someone else a negative LinkedIn recommendation, and even if they did, it doesn’t have to be accepted and published. Most people aren’t going to speak poorly of another individual in a public saying because it makes …