Category: Positioning

Book ReviewsBrand Identity & Self-DiscoveryInterviewLifestyle & Habit BuildingPositioningRelationship NetworkingReputation Management

Personal Branding Interview: Dr. Doug Hirschhorn

Today, I spoke to Dr. Doug Hirschhorn, who is a New York-based psychology expert, mental coach and CNBC commentator. He is also the author of 8 Ways to Great: Peak Performance on the Job and In Your Life. In this interview, Doug talks about Conan O’Brien, what his brand is, if it should be tweaked …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingPositioningRelationship Networking

Personal Branding Interview: Robert Pagliarini

Today, I spoke to Robert Pagliarini, who is the author of the #1 Bestselling personal finance book, The Six-Day Financial Makeover and his latest book is called The Other 8 Hours. Pagliarini is President and owner of Pacifica Wealth Advisors, Inc. and writes a column for CBS MoneyWatch. In this interview, Robert explains how he’s …

Brand Yourself AsLifestyle & Habit BuildingPositioningRelationship Networking

Recognition Breeds Interaction

If you have expertise that can help an entire community, how you approach that community is critical to getting maximum recognition for your personal brand.

Last week, in the post “Participation Breeds Recognition”, I told you about the personal brand I was aiming to build at work, and the first outward-facing brand-building steps my team …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewMarketing & Personal BrandingPositioningRelationship NetworkingSocial Media

Personal Branding Interview: Peter Dunn

Today, I spoke to Peter Dunn, who  is an expert financial planner, award-winning comedian and author of 60 Days to Change: A Daily How-To Guide With Actionable Tips for Improving Your Financial Life.  In this interview, Peter goes over how he positioned himself in the crowded financial expert market, how he’s blended two very important …

Brand Yourself AsCommunication & NetworkingLifestyle & Habit BuildingPositioningRelationship Networking

How Your Personal Brand Handles Multiple Hats

“I have many roles, hats if you will.  Does that mean I should have an online profile for each?” asked an attendee at the fifth annual Massachusetts Conference for Women.

This is a great question. In fact, there were 11 great questions that were asked during the Q & A portion of my presentation on …

Brand Yourself AseBrandPositioningRelationship NetworkingReputation ManagementSocial Media

Are You Ready for the Personal Branding Cloud?

Last week I shared with you how to sync up your Twitter and Linkedin profiles to help promote your personal brand. This week I will take a look at Linkedin and their announcement to open the Linkedin platform, what this means for your personal brand, and the evolution of the Personal Branding Cloud.

Excerpt from …