“Give Me Freedom…” Should Your Brand Include Political Standing?
There are a lot of things that don’t mix well with your career. One of the obvious ones is religion. But what about politics?
Do you talk about politics at work? In your blog posts? On Twitter or Facebook? This is linking your personal brand with a political standing – and can be a quick …
Is a Great Domain Name an Instant Brand?
We’ve all seen short, intuitive domain names succeed as businesses – Buy.com, Cameras.com, and Tickets.com come to mind for me.
But many domains in this category have been monstrous failures (Toys.com anyone?), and an even greater percentage belong in neither the “winner” nor the “loser” category.
Most are “never was.” As in, they sit today …
‘Snap Selling’ Your Way Into Your Next Job
You’re probably at least somewhat familiar with the term “the hidden job market.” In this blog I am first going to define what usually is meant by the term and then I am going to strongly recommend a book that, in addition to “‘Headhunter’ Hiring Secrets: The Rules of the Hiring Game Have Changed . …
Open Minds Walk Through Open Doors – Part 2
We previously discussed the idea of implementing brand new techniques against the advice of others. Entrepreneurs must always be willing to look at new possibilities, take calculated risk and maintain a commitment to education. This is the only way you will advance your business.
Varied viewpointsThe second part of keeping an open mind is …
Are You Making Customer Retention a Top Priority?
64% of consumers said they “stomped out” of stores and 67% said they hung up on hold because of poor customer service, according to a new Consumer Reports survey.
Few do a good job at being indispensable
I was astounded at the stupidity and lack of priority and vision of those statistics when it comes …
Do Your Social Properties Have Mobile Curb Appeal?
Last week, I covered the first impression you provide with your mobile interactions and etiquette (your exchange utilizing phone ad a mobile phone user or your engagement with contact via mobile phone. Today let’s focus on when people search you and find your social properties via a mobile phone.
Being smart with your mobile impressions…The Online “You” is More Accessible Than Ever
As technology exponentially progresses, more of our lives (including work) are being accessed through websites hosted by servers invisible to us.
Apple’s recent iCloud announcements give further proof that the world is shifting to a cloud lifestyle model. Wondering when you’re going to start using “the cloud?” Guess what–you already are.
The world is lifting…The LinkedIn “Hack”
Throughout my series of blogs, as well as all of the other great ones featured on this site, you have been learning powerful ways to create your brand and position yourself for success. That, of course, helps you to know what message to get in front of a hiring manager or other persons of influence. …
Analytical and Sensory Tracking Increase Results
Tell your brain to meet you in the middle!
Having trained in the corporate sales world, I was very in tune with critiquing situations from an analytical framework. Many times over, I heard “Sales is a numbers game.”
Frequently I was asked the probability of closing a sale. Initially I wondered how on earth I …
How Influential Is Your LinkedIn Brand?
LinkedIn has always been an essential piece of one’s professional online brand. Recognizing this, Klout, the startup that measures influence on Facebook and Twitter, recently announced the addition of LinkedIn.
Is clout important?Klout believes that everyone who creates content has an influence, whether you’re on the “A-list” or not. Using their tool, they hope …