Category: Positioning

Brand MysteryMarketingPositioningSEO

Is a Great Domain Name an Instant Brand?

We’ve all seen short, intuitive domain names succeed as businesses – Buy.com, Cameras.com, and Tickets.com come to mind for me.

But many domains in this category have been monstrous failures (Toys.com anyone?), and an even greater percentage belong in neither the “winner” nor the “loser” category.

Most are “never was.”  As in, they sit today …

Brand Yourself AsNetworkingPersonal BrandingPositioningSuccess Strategies

Open Minds Walk Through Open Doors – Part 2

We previously discussed the idea of implementing brand new techniques against the advice of others. Entrepreneurs must always be willing to look at new possibilities, take calculated risk and maintain a commitment to education. This is the only way you will advance your business.

Varied viewpoints

The second part of keeping an open mind is …

Brand Yourself AsPersonal BrandingPositioningSocial Media

Do Your Social Properties Have Mobile Curb Appeal?

Last week, I covered the first impression you provide with your mobile interactions and etiquette (your exchange utilizing phone ad a mobile phone user or your engagement with contact via mobile phone. Today let’s focus on when people search you and find your social properties via a mobile phone.

Being smart with your mobile impressions…
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Brand Yourself AsCareer DevelopmentPersonal BrandingPositioningReputation Management

The Online “You” is More Accessible Than Ever

As technology exponentially progresses, more of our lives (including work) are being accessed through websites hosted by servers invisible to us.

Apple’s recent iCloud announcements give further proof that the world is shifting to a cloud lifestyle model. Wondering when you’re going to start using “the cloud?” Guess what–you already are.

The world is lifting…
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Brand Yourself AsCareer DevelopmentPersonal BrandingPositioningReputation ManagementSocial Media

How Influential Is Your LinkedIn Brand?

LinkedIn has always been an essential piece of one’s professional online brand. Recognizing this, Klout, the startup that measures influence on Facebook and Twitter, recently announced the addition of LinkedIn.

Is clout important?

Klout believes that everyone who creates content has an influence, whether you’re on the “A-list” or not. Using their tool, they hope …

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Lessons in Personal Branding from Jamie Oliver

Jamie Oliver is more than a bestselling author and television celebrity chef; his website offers numerous strategy and execution lessons for those seeking personal branding success.

The page title on Jamie Oliver’s website says it all: The official site for Jamie Oliver recipes, books & products, products, recipes, and the Food Revolution.

A casual exploration …