Crafting Your Personal Brand Story
In creating your personal brand, it’s important that you have a story. People want to know the person behind the professional, and this is what interests them and makes you different from all the other people out there.
The hardest part of crafting your personal brand story is actually getting started and just “doing it”. …
Avoid Babbitry and Stand Out From the Crowd
Do you suffer from babbitry?
It means an excessive feeling of self-satisfaction. It also means small-mindedness, smugness, middle-class mentality.
But my friend, novelist Cathy Day, gave me the best definition of all: a person and especially a business or professional man who conforms unthinkingly to prevailing middle-class standards. The word comes from Sinclair Lewis’ novel, …
Leverage Everything
Two weeks ago, I spoke at another event for Bloomberg TV, in conjunction with Brighthouse Networks in Detroit, Michigan. Bloomberg is my #1 client as a professional speaker. Before the event, I did a short TV interview with WDIV, the local NBC affiliate. That was the first television interview I have done as an author …
Simple One-Sheet Sells More Books & Builds Brands
All authors need one-sheets, formatted single-page PDFs that can sell more books & contribute to building the author’s personal brand.
One of the best investments authors can make is to hire a graphic designer to create a one-sheet template, similar to the one at right. A one-sheet template establishes a format that you can use …
What Do Your Online Photos Say About Your Brand?
The photos you choose to represent your online brand are important. After all, your profile picture across various networking websites is often the first impression others get of you!
Whether you’re on the job search or looking to grow in your career, it’s vital that your online photos reflect the brand you’re building or maintaining. …
What if You Invested $20,000 in Your Personal Brand?
As an angel investor and an entrepreneur, there’s always a nice steady stream of money out of my pocket going into new ventures. Lately, I’ve been feeling more reluctant when it comes down to writing the checks.
Why? This thought keeps creeping into my head:
“Instead of spending $20,000 on this new idea, what would …
Twitter Tips for Positive Word of Mouth
Word of mouth marketing is gaining in popularity as the “oldest form of advertising” reaches warp speed online and other people’s opinion and feedback before trying out a product or service are readily sought. People are getting smarter – they don’t easily get led by advertising and marketing claims that a company makes. More and …
Communicate to Build Your Brand and Improve Results
Are you building a database of prospects or friends?
Offering to helpWhen I say “friends” I am referring to how you connect with the people you meet. Most professional salespeople act as though the people they meet are those from whom they will make a hearty profit. The better approach is one of friendship …
If Perception Is Reality Then Lead With Authenticity
Transparency, truth and being real; all the rage now in personal branding and marketing and as it should be.
This is not really a new approach. We are though taking it a lot more seriously now when it comes to choosing who we want to align ourselves with and who we want to invest in.…
“Give Me Freedom…” Should Your Brand Include Political Standing?
There are a lot of things that don’t mix well with your career. One of the obvious ones is religion. But what about politics?
Do you talk about politics at work? In your blog posts? On Twitter or Facebook? This is linking your personal brand with a political standing – and can be a quick …