Attract Website Visitors for Your Personal Brand Through Social Media
A successful traffic generation strategy for your website is done with a combination of great optimization, content, and a solid social media marketing strategy. The new rules of SEO don’t need to be a hindrance to attracting more visitors as using this powerful online tool helps your brand connect with your audience.
How do you …
5 Questions to ask before starting a corporate blog
One of the most common things I hear from people is … Should I start a blog?
There is no simple answer.
However, over the years I have boiled down my thinking to 5 things to consider before starting a (corporate) blog.
Note: I put the word “corporate” in parentheses. A personal and corporate blog …
12 Resume Tips to Snag Your Dream Job
“Life isn’t about finding yourself. Life is about creating yourself.”– George Bernhard Shaw, author
Employers look for someone who offers the “whole package” when hiring. An applicant who has the skills, expertise, and experiences to meet the complex challenges their company faces. “Soft skills” such as integrity, accountability, common sense, motivation, energy, enthusiasm for the …
How to Brand Yourself through Mobile without an App
Building a personal brand online is a multi-channel effort. It is not enough to just have a website, or just be on Facebook, or just have a LinkedIn account. If you really want to expand awareness about you and your personal brand, you need to be in a lot of places all at once. Increasingly, …
America, the Land of Marketing and Selling
Every morning when I get to my computer, I’m amazed at how many companies have targeted me as someone in need of their products or services. I take it in stride, though, because in 99 percent of the cases, I’m of course not interested, and I know that the e-mail has been sent to a …
The Stronger Brand – Harry Potter or Rick Grimes?
Fun or just the facts? When Ryan Rhoten interviewed me for his podcast, it was more of a conversation and storytelling between two friends over coffee (since we’ve known each other for a while from #brandchat – a weekly chat every Wednesday about branding).
He asked me – who do you think has the more …
Real Personal Branding: Tattoos
The good news is tattoos aren’t reserved for sailors, warriors, or rock stars anymore. For these reasons and many others, 1 in 3 people under forty has at least one tattoo. (They are actually an ancient art form dating back to the Egyptians who used them to control the supernatural.)
In the future younger executives …
7 ways to WOW your customers
At a recent outing in San Francisco, I stopped at Burberry to shop. Most experiences I’ve had shopping at places have been OK, some great; but rarely do I have an experience where I need to tell the world just how spectacular it was.
By providing over the top, knock your socks off service to …
Create a Successful Promotion for Your Personal Brand Book
In today’s information age eBooks have become wildly popular, especially on Amazon. With fierce competition among thousands of publishers it can be a challenge for the book you have written for your personal brand to stand out. Hiring a professional consultant can help bring your work to the forefront and navigate you through the process.…
Putting your out of office message to work
It’s summer time.
Time for vacations.
Time for the inevitable Out of Office message.
Who still uses Out of Office messages?
It should come as not surprise, even to millennials, that there are still a lot of people that use email. Yes, there is a trend towards text messaging, instagram and snapchat. While I don’t …