Category: People

PeoplePersonal BrandingSocial MediaSuccess Strategies

Name and Image Association as Part of your Personal Brand Strategy

When someone reads material you produce, if they cannot associate it to a human being, then you lose the chance to get an emotional connection. If I visit a website/blog, it might be because they write about personal branding or a related topic, such as public relations, career development or social media. It could also …

PeoplePersonal BrandingPRSocial MediaSuccess Strategies

A little bit of ‘personal PR’ can go a long way to building your personal brand

This is a cross-post, in unison with Chris Clarke, a gen-y PR professional and friend of mine. Chris works at NATIONAL Public Relations as Coordinator, New Media. His role is to educate their staff of consultants about online communications and integrate social media into existing client offerings.

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Public relations used to be synonymous with …

NetworkingPeoplePersonal BrandingPodcastsSuccess Strategiestv

Personal Branding TV: Episode 9 – On-Blog / Off-Blog Networking

[youtube=http://youtube.com/watch?v=aiWIx_ufMmI]

Personal Branding TV is back, with another episode. This episode positions me with Boston College student Scott Bradley, who has a keen interest in networking and bridging strong business and social relationships. As you build your blog, extend your reach through social networks and connect to individuals that share similar interests, you can take …

guest postPeoplePersonal BrandingSocial MediaSuccess Strategies

Guest Post: Taking the Professional Brand Online by Lief Larson

Today is a special event.  It is the first guest post ever on the Personal Branding Blog.  This guest post is written by Lief Larson, the founder and genius behind Lyro.com, a social network for exchanging business cards with your contacts. I’m proud to support Lief and be featured on the main page of Lyro.  …