Interview With a Former EVP of Walt Disney World Resorts
Today, I speak with the ever insightful and knowledgeable Lee Cockerell, who was an Executive Vice President of Walt Disney World Resorts. He is now retired and got his first book published, called Creating Magic. Believe it or not, he is using many social media tools, including his own blog and Twitter! My friend Greg …
Can You Stay Sane with a Multiple Brand Personality Disorder?
Today, I spoke with Kevin Maney, who has experience as a journalist, blogger, author and song writer. In this interview, I try and figure out how he manages all these brand identities and how he manages his time. Are you suffering from multiple brand personality disorder? I sure am!
I’ve been storing every interview I’ve …
How Your Personal Brand Can Recover After Switching Careers
Today, I spoke to Sam Greengard, who is a prolific journalist and author. We talk about how people can monetize their passion, evolve their brand over time and switch careers entirely. Don’t ever feel pigeonholed into one career, even if you are 50. There is always time to recover if you have a positive attitude …
Describe Your Personal Brand in a Single Word
[youtube=http://www.youtube.com/watch?v=CPgalcZM80o] Subscribe to my podcast series
Your mission today is to use a single word to describe a company, product and person. Then take a stab at yourself! The word doesn’t have to be an adjective. It does, however, have to be true to that person, place or thing. Why one word? A single word …
All Brands Should Embrace the Green Movement
Today, I spoke with Daniel Esty, who is a Yale professor and expert on the environment. One of the major news themes in the past year has been the environment and how companies should “go green.” Daniel is one of the most knowledgeable people on this topic, so we discuss how “going green” can actually …
Part 3 of 3: Teachers Talk About Social Media in the Classroom and Personal Branding!
This is part 3 of 3 in a series where I talk to two college teachers about their use of social media in the classroom.
In part 1, they discussed why blogs are important in classrooms and the advantages of using blogs as a learning vehicle. In part 2, they talked about the relevancy of…Don’t Let Your Personal Brand Lose Relevancy
Today, I spoke with Tim Manners about brand relevancy. Tim cites various examples about people and companies that are staying relevant and others that are not. When it comes to personal branding, you have to stay relevant by having the latest skills and by following the latest trends (even starting a trend). You have to …
Part 2 of 3: Teachers Talk About Social Media in the Classroom and Personal Branding!
This is part 2 of 3 in a series where I talk to two college teachers about their use of social media in the classroom.
In part 1, they discussed why blogs are important in classrooms and the advantages of using blogs as a learning vehicle. Today’s discussion is around the relevancy of “Blackboard,” which …
8 out of 10 People DON’T Get to Play to Their Strengths
…just one piece of research uncovered by Marcus Buckingham after decades of research.
[youtube=http://www.youtube.com/watch?v=0TZnqiSpmYk]
I spoke with Marcus Buckingham last night and it was the greatest half hour I’ve spent in a long time. Marcus is a bestselling author (selling millions of books) and a world famous public speaker (speaks to Toyota, Coca-Cola, etc). He …
Part 1 of 3: Teachers Talk About Social Media in the Classroom and Personal Branding!
I’m starting a three part series on how social media influences the classroom and can provide value to both the professor and student, in an educational setting. To do this, I found two teachers that “get it” and have used blogs for student collaboration and skill development. They also feel it is an innovative and …