Your Brand Influence is NOT a Metric
Inbound links tell a story. But they don’t tell your brand story.
Brand value is more than a series of data points. Your brand value is equal to your level of influence. But is influence quantifiable?
Real influence is illustrated in the following scenarios The boardroom is in disarray with dozens of voices and opinions…Do You Have a Personal Brand Bodyguard Online?
Over the past few years, I’ve noticed a few people who’ve gone out of their way to support my blog and other online assets. The problem most people have when they start growing their online brand is that they spread themselves too thin or are unable to monitor and review all of their work. By …
Personal Branding Interview: Juliette Powell
Today, I spoke with Juliette Powell, who is an author, blogger at the Huffington Post, and entrepreneur. We talk about her new book on social networking, how Obama’s social media campaign was successful, more about which social networks you should register for, networking strategies and more.
How did you come up with the title “33…Personal Branding Interview: Rodney Rumford
Today, I spoke with Rodney Rumford, who is best known for his Face Reviews blog, as well as his commitment to the social media world. In this interview, I grill Rodney on Twitter, which, in my opinion, is one of the greatest personal branding tools ever created. Twitter allows you to bypass hierarchies and connect …
Personal and Professional Brand Balance
In the words of the great comedian Mitch Hedburg
“You cannot make all of the people happy all the time, and last night all of those people were at my show.”
This is as true in life as it is on stage.
Unless you are an independent contractor, consultant or community marketer, your personal brand …
Personal Branding Interview: Bestselling Author Susan RoAne
Today, I spoke with Susan RoAne, who is a bestselling author and speaker. Her latest book is called Face to Face: How to Reclaim the Personal Touch in a Digital World. In this interview, we spoke about online communication versus offline communication, and the differences in technique. Susan also mentions how to manage your own …
Personal Brand Equity
Global firms spend billions of dollars a year in the pursuit of building and maintaining strong brands. They know that a strong, recognizable brand can drive revenue growth and mitigate competitive risk. Even in times of recession, some gutsy marketing executives request marketing dollars to continue brand building because of the effect a strong brand …
Personal Branding Interview: Stever Robbins
Today, I interviewed Stever Robbins, who is a leadership coach, entrepreneur, Harvard grad and radio show host. We talked about leadership skills at all levels in an organization, how to survive and thrive in this economy, how people can define their own success, and more. You’ll hear Stever’s background and what he’s learned along the …
3 Mandatory Tasks for Your Personal Brand in 2009
[youtube=http://ca.youtube.com/watch?v=poxh7ZWz15E]
A family catastrophy
It’s Christmas right now and I’m Jewish, so I figured I would have time to record a short two minute video for all of you. I would like to wish you all a merry Christmas, happy Channukah and a pre – happy new year! This week has been extremely difficult for …
Are You Comfortable Asking For Favors?
I like to think of myself as a giving person. I consistently promote other people and their work and enjoy doing so, but at some point, you will need help. Actually, I know you’ll REQUIRE help because we all need support in order to progress in our careers. This support could come in the form …