Book Marketing Is Also Personal Brand Building
Each time you engage in book marketing and promotion, you’re also marketing and promoting your personal brand.
How you present your book’s marketing and promoting message is as important to your personal brand building as your website’s home and About Us pages.
Book titles are just the first stepFor years, I’ve talked about power …
Leverage Podcasting to Build a Personal Brand
Starting an audio podcast is one of the most powerful ways to build a loyal audience for your personal brand. Let’s take a closer look.
In 2006, I was still in the real estate business and created an educational podcast about the mortgage application process. It was called “Beyond the Rate” and without any real …
Lessons in Personal Branding from Jamie Oliver
Jamie Oliver is more than a bestselling author and television celebrity chef; his website offers numerous strategy and execution lessons for those seeking personal branding success.
The page title on Jamie Oliver’s website says it all: The official site for Jamie Oliver recipes, books & products, products, recipes, and the Food Revolution.
A casual exploration …
9 Ways To Command Your Schedule Socially
Small business owners usually don’t have time for social media. They are often notoriously busy and are popular for putting on multiple hats, long work hours and juggling several responsibilities. And this is the reason why business owners should invest more in social media- to help them gain more time for important things and for …
Next One!
I have not had much success selling people stuff they did not want or need. When I sold in the high-tech space, I had much more success with companies and individuals who had a need for the solution that I was selling. When I sold medical devices, I had my best results with surgeons who …
Mark Twain’s Advice for Authors Writing Brand-Building Books
Early this week, I discovered a quote by Mark Twain that offers advice and perspective for those who want to write a book to build your personal brand.
Mark Twain’s quote addresses the reason many entrepreneurs fail to accomplish big goals–like writing a book; they have great ideas, but fail to take action.
Why many…Easy Steps On Linking Your Powerful Personal Brand
Whether you are a professional, a job seeker, an entrepreneur or someone who is happily employed, a LinkedIn profile could be a wonderful asset for your career. This social networking site lets you connect to over 43 million professionals worldwide. LinkedIn functions as curriculum vitae, reference document, cover letter, and an efficient database for your …
How to Build Your Personal Brand with an E-Newsletter
E-newsletters are a great way to stay in touch with your network, clients, and/or customers while still providing value to these individuals. Think about it: You likely receive an e-newsletter each week from a company or an individual whom you admire or enjoy. You might even share the content inside the newsletter with your network …
Customer Service = Brand
The past few weeks have been an interesting experience and a lesson in terms of “what good does not look like” in the wonderful world of customer service. Here is the situation. I am in the midst of trying to move some retirement money around and have been doing so for the better part of …
How To Promote Your Brand-Building Self-Published Book
In response to Jason and Victor’s comments about last week blog post, Introducing an Even Easier Way to Write Your Book, I’d like to share some of the ways you can promote your brand-building ebook or self-published print-on-demand book.
The following ideas are presented with the caution that they are ideas, or options; not a …