How to Build Your Personal Brand with an E-Newsletter
E-newsletters are a great way to stay in touch with your network, clients, and/or customers while still providing value to these individuals. Think about it: You likely receive an e-newsletter each week from a company or an individual whom you admire or enjoy. You might even share the content inside the newsletter with your network …
Customer Service = Brand
The past few weeks have been an interesting experience and a lesson in terms of “what good does not look like” in the wonderful world of customer service. Here is the situation. I am in the midst of trying to move some retirement money around and have been doing so for the better part of …
How To Promote Your Brand-Building Self-Published Book
In response to Jason and Victor’s comments about last week blog post, Introducing an Even Easier Way to Write Your Book, I’d like to share some of the ways you can promote your brand-building ebook or self-published print-on-demand book.
The following ideas are presented with the caution that they are ideas, or options; not a …
Personal Branding Interview #2: Larry Weber
Today, I spoke to Larry Weber, who is the chairman of W2 Group and the author of Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. In 2009, I interviewed Larry about his last book, but now he’s had many more experiences in the social media world captured in his new book. In this …
Personal Branding Interview: Alexandra Samuel
Today, I spoke to Alexandra Samuel, who is the Director of the Social + Interactive Media Centre at Emily Carr University of Art + Design, the co-founder of Social Signal, and a blogger for Oprah.com and the Harvard Business Review. In this interview, Alexandra talks about important technologies, the impact of the internet on our …
Personal Branding Interview: Jay Baer
Today, I spoke to Jay Baer, who is thePresident of social consultancy Convince & Convert, and author of the forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. In this interview, Jay talks about why and how businesses should be and shouldn’t be engaging with customers, and more.…
A Cup of Coffee to Quick Content
Just because it’s been done in the past, or because your manager suggests it, or because you think you should do it–doesn’t mean that a newsletter is the right way to communicate with your customers.
There are plenty of newsletters that offer value and have long-time, loyal subscribers–and hey–if it ain’t broke, don’t fix it.…
4 New Rules of Personal Branding
I recently started blogging at Forbes.com under the column “personal branding.” I recommend that you subscribe/follow my Forbes blog as well because there will be some exclusive content that you won’t find anywhere else. Sometimes, I’ll be cross-posting on this blog if I deem the content to be of value to you. In this case, …
How Buying a Kindle Helps You Build Your Brand
One of the first steps anyone interested in building their personal brand by self-publishing an e-book should take is to purchase an Amazon.com Kindle e-book reader.
I’m not saying that from an Amazon affiliate point of view. I’m simply recommending the Kindle based on the new perspective you’ll gain from living with a Kindle and …
Deciding How to Attract Readers, Followers, & Brand Champions
Should you give content away for free to attract readers, followers, and brand champions? Or, should you require form-based registration before allowing marketing content to be downloaded?
Every author and entrepreneur must choose a content marketing strategy to attract readers, followers, and build personal brand champions. Choosing between free and registration-based content distribution is a …