Category: Employer Branding

Communication & NetworkingCorporate BrandingEmployer BrandingRecruitment & Job Search

Recruiting Employees Who Win

In business, the companies that hire the best employees are the companies that win. This concept sounds simple, executing on it is an entirely different story. Despite more efficient job ad targeting and increased usage of social recruiting, hiring “difference makers” is – and always has been – a tall sales order.

It’s basic recruiting …

Brand Identity & Self-DiscoveryBrand Yourself AsCareer DevelopmentCommunication & NetworkingConfidence & AppearanceCorporate BrandingeBrandEmployer BrandingeventsInterviewLifestyle & Habit BuildingmanagementMarketing & Personal BrandingMedia BrandingNetworkingPositioningPublic RelationsRelationship NetworkingSuccess Story

David Grutman: Bartending in Aventura to the King of South Beach Nightlife

Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

Employer BrandingRecruitment & Job SearchReputation Management

Why Traditional Recruiting Methods Fail

The amount of time, effort and frustration companies go through to find reliable, intelligent recruiting assistance is astronomical.

Over the years, the majority of hiring companies bounce from one recruitment company to another, unable to gauge the real reason behind their inability to find effective staffing assistance.

Naturally, they wonder what the driver behind their …

Communication & NetworkingEmployer Brandinggen-yJob SearchLifestyle & Habit BuildingMiscRelationship NetworkingWorkplace Success

What Millennials Seek, Desire in an Employer

I just read an interesting article online entitled, Stop Treating Millennial Employees Like Enigmas, written by Sara Roberts and Michael Papay and featured on Fastcompany.com.[1] As the title suggests, the article focuses on how businesses can best utilize the skills and talents of Millennials, generally defined as that 80-million-strong cohort born between 1977 and 2000, …

Career ResourcesEmployer BrandingJob SearchLifestyle & Habit BuildingRelationship Networking

10 Factors to Weigh When Defining Your DREAM Job

Ask most people to define what their DREAM job would look like and you’re likely to get answers such as these:

“I would make more money and get a significant promotion.” “I would work for a company that gives me considerably more responsibility and authority and my skills and talents would be genuinely appreciated. “My…
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Career DevelopmentEmployer BrandingmanagementRelationship Networking

Eliminating “It’s Not My Job Attitudes” at Your Workplace

The more client work I do the more creative I have to get.

I find my clients’ continue to offer me unique opportunities to stretch my comfort zone as I try to stretch theirs’. It’s become a wonderful symbiotic relationship.

Last week I was confronted with a situation where a client was challenged with a …

Communication & NetworkingEmployer BrandingLifestyle & Habit BuildingRecruitment & Job Search

The Optimistic vs Pessimistic Job Applicant

There are two ways to look at life, one’s job search and the inevitable interviewing rejection each job seeker incurs. The first is to imagine the worst and be prone to depression when we encounter each roadblock. The second is to look at interviewing rejection as a temporary setback and to leverage that disappointment into …